With the improvement of digital platforms today, the importance of UX and UI is growing, and so most people are wondering what UX and UI are, what features they have, and how they differ from each other. In this article, we will address the key aspects of UX and UI, which are invaluable in designs, by answering relevant questions.

Although UX and UI design have different functions, they are interrelated and complementary. Both concepts must be constantly updated. We will try to explain and explain what the UX and UI design is and what the differences are, covering many elements from the content to the colors to be used.

In general, UX (User Experience) is a user experience, whether it is the design and development work performed by companies to ensure continuous customer satisfaction or for users. UI (User Interface) means a user interface which are designs that aim to create a longer, more quality interaction by giving the right directions to internet users. Let's take a look at what UX and UI designs cover and the differences between them.

UX Design

User experience (UX) covers all user interactions in design from A to Z. That is, we are talking about all the good, bad or interesting experiences that the user has in the process of interaction. UX, which has a wide range of coverage, can be formed from data obtained from user tests. UX establishes user interactions about where, when and how the details to be included in the design will occur.

We can say that spending time on the website without getting bored and having fun is the result of the details in the UX design process. The UX design decides which button is where.

The fact that people are more right-handed, read text from left to right or notice more light colors are just a few of the details considered in the UX design process.

UX design focuses on the user experience of a product or service used in everyday life and includes every factor that shapes the user experience, how the user feels and the operations they want to perform.

The goal of many digital product developers is to enhance the user experience. Ensuring easy use and ensuring that visitors enjoy the product in the simplest way is to create a kind of customer satisfaction that can be achieved with a good user experience design. No matter how much we try to describe the user experience by choosing the right words, it is almost impossible to eliminate uncertainty in this area. Because the user experience is actually a process based on trial and error. No designer can know how to use a product without testing it. For this reason, UX designers often work on several designs. That is, after discovering more than one design, they open each of them for use, and after receiving feedback, they decide which design is better.

UX design, which is an important decision mechanism for the fate of the relationship between users and companies, can be applied to almost any product or product detail. A good UX design can turn a potential customer into an existing customer very quickly, and bad designs can cause you to lose them all. We can say that these designs, which are included in the market research processes of companies, are based on analysis and testing to satisfy both companies and customers.

What does UX Designer do?

UX designers conduct market research, product development, strategy, and design work to create a good user experience for a product or service. They build a bridge between the customer and the product, helping the company better understand and meet needs and expectations. UX designers strive to make their products, services, and technology as user-friendly and accessible as possible. In doing so, they reconcile the user's wishes with the business. UX designer mainly uses programs such as MindManager, MockPlus, SmartDraw, UserTesting, Microsoft Visio, InVision.

UI Design

The user interface (UI) deals with interfaces in design, i.e external design. All appearance-related designs are related to the UI design. At this point, you can mix it with UX, but there is a subtle difference. UX deals with user interaction with a design based on user experience. The UI is more about design appeal than user interaction. In other words, UX is related to our perceptions and UI is related to our vision.

Thanks to the UI design, all the buttons are in place. The “search bar”, “Contact” section, “About” section or gallery are placed in the most attractive way in the UI design process.

We can say that UX actually includes a UI design. User interaction and experience, which are important for UX design, are also taken into account when dealing with where the search engine or our About section will look best. For example, if we take a bag used by both women and men, the size, shape and appearance of the chain are related to the UI. Where it will be more useful and what color will be preferred depends on the UX.

All of the visual designs used to ensure that the user can easily navigate the website, easily access the information they are looking for, and stay on the site for a long time thanks to this convenience are UIs. Formal orientation improvements, aesthetic details and everything related to appearance belong to the UI design. Graphic elements such as page structure, buttons, images, lines, colors are part of the UI design.

What does UI Designer do?

The UI designer composes the site navigation, user interface type or product type in a completely intuitive way, trying to achieve its goals without confusing the user. It focuses on all elements such as interface and typography, color scheme and pattern. UI designers spend a lot of time designing interfaces using tools like Sketch, Figma, and Photoshop to create diagrams and boards. They also perform UI tests to make sure the product meets the specifications. The most important aspect of a good UI designer is to understand the customer. Through ongoing research activities, they learn what makes the customer happy, what problems they are trying to solve, and what solutions are most important. UI design is seriously about aesthetics, and the goal of a UI designer is to satisfy the customer. Examples of programs used by UI designers include Adobe XD, Sketch, Gravity Design, Affinity Designer, Figma, Adobe Illustrator, and Adobe Photoshop.

DIFFERENCES BETWEEN UX AND UI

UX and UI, which should not be separated for successful design, but should be included in the design process as a whole, can sometimes be confused with each other. Therefore, it is necessary to touch upon the unique features and differences of UX and UI designs, to eliminate the question marks in the minds of those interested.

The UI embodies the digital stages, while the UX focuses on user behavior and keeps them separate from the digital world, but still tests them in the digital environment. The UI focuses on the visuals of the design, taking into account how the relevant design will look in the user's eyes. UX, on the other hand, builds on how the user interacts with the design rather than the visuals. Based on these differences, it can be said that UX is a broader concept that encompasses the UI. In other words, UX is abstract and UI gives concrete results.

• UX design deals with user interaction. The UI is interested in how the design will seem to the user.

• Success for UX design is how many customers it attracts. Success for the UI is how pleasing and beautiful it looks to the eye.

• Tests can be used in UX design, but not in UI designs.

• UX is more related to human psychology.

• Although the UX design process prefers to be knowledgeable on topics such as psychology and sociology, the UI design process prefers to have sufficient knowledge of web design.

• UX design is a process of developing and improving the quality of interaction between all digital faces of the company and the user.

• The UI design theme is the best way to transfer all the powerful visual assets of your brand or business to the interfaces.

• Tests, developments, research and content issues to achieve quality results are included in the scope of UX design.

• UI design allows the user to have an interactive orientation on any platform related to your business.

• The successful transfer of non-digital experiments to the digital world is, in short, the subject of UX design.

History of UX Design

Learning the history of UX design helps to understand the basic principles. Although the term UX was first used by Don Norman in the 1990s, it was not long ago. UX design is based on the ancient Chinese Feng Shui philosophy from 4000 BC. There is also evidence that in the early fifth century BCE, ancient Greek civilizations designed tools and workplaces based on ergonomic principles. The widespread use of UX design began in the late 19th century when great thinkers such as Frederick Winslow Taylor and Henry Ford integrated their experiences and design principles into production processes.

The history of UI design is a broad topic as it is directly related to graphic design and will be covered in our next blog posts.

Keep up with the latest with the fundamentals of digital marketing to stay on top of the game because the internet world is continuously changing.

What are the fundamental tenets of digital marketing, though? The fundamental ideas you need to understand in order to succeed online have been compiled by our digital marketing professionals. These professional suggestions may be applied across all of your digital marketing platforms or as part of a larger digital marketing plan. Read on to discover the key digital marketing principles to help your business succeed.

What is Digital Marketing?

Company owners that do not have a specialized marketing staff frequently outsource their work to a digital agency like We Influence. Understanding the fundamentals of digital marketing is still crucial.

Digital marketing is concerned with taking advantage of possibilities found online and using digital platforms and devices to promote goods and drive sales.

Given that customers spend so much time purchasing online these days, digital marketing is the most successful marketing strategy. Oberlo estimates that in 2022, experts anticipate 266.7 million digital consumers.

This is marketing in the twenty-first century. The main forms of advertising during the 20th century were on TV, radio, and in-store signs. Search engines, social media, email, and other websites have largely replaced traditional media as the most efficient means of connecting companies with potential customers.

Digital marketing is essential for increasing brand recognition for your company and driving sales. Most businesses have websites, and if they don't, they at least have a presence on social media or a plan in place for digital advertising. Consumers today rely on and expect digital content and marketing to help them make decisions when making purchases. You need to embrace digital marketing if you want to compete. What are the Types of Digital Marketing?

Digital marketing is always changing, as we already said. The primary techniques are outlined below with a succinct explanation:

Search Engine Optimisation (SEO) – this is the big one. It optimises your website to “rank” higher in search engines.

Content Marketing – Creating and promoting content to grow your brand and connect with customers

Social Media Marketing – promotes your brand and content on social media channels to increase traffic and growth.

Pay Per Click (PPC) – driving traffic to your website by paying a publisher every time your advert is clicked

Affiliate Marketing – performance-based advertising where you offer a commission to other websites or influencers for referring sales for you

Marketing Automation – software that serves to automate your essential marketing

Email Marketing – a way of communicating with audiences, often used to promote content, discounts and events

Online PR – like traditional PR, but online to get coverage with digital publications, websites etc

Inbound Marketing – a marketing methodology where you attract, engage, and delight customers at each stage of their journey

Sponsored Content – you pay a third party to create and promote content discussing your brand or service

So, we’ve covered the main types but what are key digital marketing principles?

Content Marketing

The phrase "content is king" may be familiar to you. It shouldn't come as a surprise that not all of the Content on the internet will be of great value because there is an infinite quantity of it.

By producing original, interesting, and shareable material, a comprehensive content marketing plan helps you stand out from the crowd. From unique messaging and high-resolution graphics to navigation and page design, your material must be of the greatest caliber. Giving clients what they want will make it simple for them to grasp your product and pick you over your rivals.

Your present and future consumers connect with you because of your content, which is everything to them. Additionally, your material must be current, consistent, and relevant. Your brand will suffer if your content is useless since it will be diluted. Your relationship with your clients may suffer as a result.

Understand Your Customer

This means that you need to conduct some study. Your content marketing, email, and social media marketing efforts will benefit from an understanding of your target audience.

This notion can seem obvious, yet while looking for the next "great idea," it might go overlooked. Also, the finest communications are straightforward and plain. By speaking to your customers in a plain, understandable, and straightforward manner, you must grab their attention. You must specifically target your market if you don't want to lose out on sales.

To understand your audience's demographics, you may utilize a variety of technologies, including Google Analytics. Involving people in qualitative and quantitative research is another option, particularly if you're a big business or trying to improve the user experience of a service.

Test, Measure, Optimise

Monitoring, testing, and measuring your analytics is vital for optimising your digital marketing strategy.

Digital marketing is unrivaled when it comes to gathering useful customer data. This information helps you to make wise choices and move forward, whether it's the overall number of Google searches about your business or the volume of repeat customers and website traffic.

Set specific goals while experimenting with digital marketing strategies. For instance, you may set a goal to send a number of email interactions each month or to increase conversions using a campaign or on your blog. Every objective you select for your marketing strategy should be quantifiable. Instead of setting definite objectives, you might wish to keep a monthly tracking and growth target in mind.

Keep it Simple

We briefly mentioned it previously, but when it comes to marketing, there is no greater guiding philosophy than making things straightforward and understandable.

Because they are overly intricate, digital marketing efforts and initiatives frequently fall short of the target. Therefore, keep your communication brief. Users' internet scrolling attention spans have shrunk. The best material for engagement is concise and clear; this doesn't simply apply to messaging. As part of the user experience fundamentals, your website should be speedy and simple to browse.

When using novel marketing techniques or improving your tried-and-true techniques, keep things basic. In this manner, if they do fail, it won't be disastrous. Instead, see each marketing initiative as a test. Strategies and techniques may be changed until they are effective and continue to evolve. Be brief to engage with your consumers in the busy digital space.

Don’t Stand Still

New platforms, trends, and technologies are continually developing in the digital world. As a result, your digital marketing must also change.

You must make a commitment to continuously seeking to advance and develop. Your blog? Great, try emailing them and posting about it on social media. Set aside resources for study, such as time and money. Investigating what your competitors are doing successfully and poorly as part of your study will help you choose where to concentrate your marketing efforts.

You must invest the time and effort into predicting trends or developing your own if you don't want to be the one who jumps on the newest trend and loses ground to rivals. This extends beyond simply you. Your consumers are also a part of it; for instance, you must adjust to their shifting wants or based on their feedback via sales or site traffic.

One of the biggest digital marketing mistakes any company can make is failing to optimize a new website.

Such SEO-unfriendly sites hinder search engine optimization, disappoint mobile users, and thus reduce potential sales. This, in turn, will lead to the redesign of websites which costs a lot.

Often, SEO problems are caused by not finding the right keywords and not creating a keyword strategy. If the site does not have any keyword research/strategy, the pages it contains will not be accessible for all keyword targets.

Well-written and optimized content is one of the key strategies to make your website SEO friendly. Google is extremely good at identifying and ranking content that is authoritative, relevant, useful, and engaging. Content should be written around specific keywords and in a specific size on Google.

High page load speed is a great advantage for both website users and search engines. If the right design and good hosting provider are combined, a company's website can be loaded like lightning.

A brand logo can be characterized as the face of a company and is often the first thing a potential customer will notice about your business and you in general.

The logo is more than just an image and is a point of recognition for customers and is an important foundation for your company to become a brand and the whole brand architecture.

A well-designed logo in which customers form an idea of a company in a matter of seconds conveys your work to potential and targeted customers, demonstrating that you present your work professionally, reliably, and at the best level.

2 seconds is enough for a successful logo to convince potential customers that their products have the best value compared to competitors in the market. One of the most critical points about the brand logo is that the logos are visual and memorable. For example, the brand logo on a Gucci bag is enough to sell it expensive more than its real value. Your logo takes your followers to your company. Logos are the recognition point of your brand and the symbol that customers use to recognize your brand.

Ideally, you want people to immediately link the visibility of your logo to what your company is doing, and more importantly, to make them feel and visualize your brand and the company as a whole. Because a good logo is a visual element and an aesthetically pleasing element, it causes positive reminders about your brand that your company's name alone cannot reach.

Any company can take advantage of the color schemes of logos to create an impressive connection with product offers or with the brand as a whole. For example, a company that sells fruit juices can use orange, yellow, and green colors to evoke a pleasant feeling which resembles tropical lands. Or, brands that sell high-quality watches and black ties can use black to create formality.
 

Most people use digital media on both desktops and mobile phones. Both platforms have a large number of users. As mobile and related technologies become more popular around the world, people's expectations to use technology more easily and without hindrance are increasing day by day. In this regard, the role of UI / UX design for your mobile application is undeniable.

The UI / UX design of the mobile application enhances the user experience and therefore plays a key role in the success of your mobile application. To understand the role of UI / UX design, it is first necessary to know the definition of both terms.

The abbreviation "UI" in English means "User Interface". This design is the interaction of users with the mobile application. The user interface includes all the controls, buttons, blocks, and elements of the application.

The purpose of the user interface is to create an efficient and effective interaction between the user and the program. Creating a UI means choosing colors and the latest design principles.

The acronym UX stands for User Experience in English. The main purpose of UX is the ease of use and easy search on the site when the user enters the site. More specifically, it involves determining how a mobile application works and meeting user requirements. UX should be clear, comfortable and user-friendly.

It is important for a programmer to know the role of UI / UX in a mobile application. You can create a mobile application with excellent functionality, but if you do not pay attention to the design part, it will make the application useless. For an application to be successful, it is important to have the right balance between functionality and UI / UX.

What can you do to improve UI and UX?

1. Maintain the harmony of the site - the design of the application should not be limited to icons and buttons, but the colors and patterns should be in harmony with them

2. Download speed - Speed ​​is one of the most important aspects of UX design. The design of your page should be such that it does not require a lot of download time because users want to save time.

3. Use of traditional elements - it is recommended to use elements that can be recognized by each user in the application so that he will benefit from the application without any confusion.

4. Interactive application - user-friendly applications are considered the most ideal. The interactive software allows users to easily switch from one window to another.

On February 8, 2022, the next meeting of the Networking Azerbaijan business club took place at the Fairmont Hotel in the Flame Tower.

At the event, the partners of the business club were awarded the "Gold Member" and "Silver Member" awards. Rashad Gafarzadeh, a permanent member of the Networking Azerbaijan family, represented us at the event as the Executive Director of the Web Coder Agency.

The main purpose of the event is to make new acquaintances, develop and expand business contacts with various business people.

The event was attended by businessmen and representatives of government agencies, who were provided with the necessary conditions for the establishment, development, and expansion of business relations.

At the event, which was attended by about 150 people, Networking Azerbaijan club partners and members were awarded the Gold Member and Silver Member awards.

Orkhan Hajiyev, the co-founder of the Networking Azerbaijan Business Club, greeted the guests with an introductory speech and spoke about the establishment of business relations, future development, as well as the club's larger projects. He noted that the socio-economic development of the country is directly related to the success of entrepreneurship, as well as the implementation of various business projects, the implementation of creative and innovative ideas.

After the speech and presentation, a buffet was organized to re-establish contacts between the guests and continue discussions. We would like to inform you that Web Coder Agency was awarded the Gold Member Award by Networking Azerbaijan for the first time.

Entrepreneurs discussed the latest trends and innovations in the business world, as well as shared their views and experiences on solving problems and issues in the postpandemic period. Like all events of the Networking Azerbaijan Business Club, this meeting was held in a relaxed and pleasant atmosphere.

"Kepaz" Professional Football Club is a football club representing Ganja, the second largest city of Azerbaijan. The club was founded in 1959. "Kepaz", one of the two most successful football clubs of Azerbaijan during the Soviet era, has won the Azerbaijan Premier League 3 times and the Azerbaijan Cup 4 times since 1992. "Kepaz" is one of the football clubs with the largest army of fans in Azerbaijan. A partnership agreement was signed between the "Web Coder" agency and "Kepaz" PFK. The contract was signed by Ilgar Nadiri, the executive director of the "Kepaz" football club, and Rashad Gafarzade, the head of the "Web Coder" agency. According to the agreement Our company has been entrusted with the development and security of the website, domain registration, hosting and corporate email services for "Kepaz" PFK.

Brand strategy is the determining factor of businesses. Just as our name, personal qualities, skills and purpose set us apart from others, businesses need a brand name and strategy to be recognized and different. Branding is the sharing of branded content and images in digital and print channels that differentiate a business's products and services from its competitors. People come across hundreds of new brands on social media every day. Of course, these are beneficial to the customers, but the proliferation of new brands in the market creates a fierce competition for businesses. Therefore, many factors should be considered in the branding process.

Factors to be considered in the branding process are:

• Your brand should have content that will positively impact your customer base.

• It should reflect the vision and mission of your business.

• It should differentiate you from your competitors.

• Your brand name should be short, clear and catchy, easily pronounced by customers.

• If you are a worldwide business, your brand name should sound comfortable in other languages.

• You should use a domain name suitable for your brand while creating your website.

• You must use successful advertising and marketing solutions.

Your business should build customer first-sight trust and differentiate you from your competitors. The way for the business to reveal its original position is through the language of expression and the messages it conveys through visual and written designs.

Before starting the brand creation process, you should analyze current market conditions and research your competitors no matter what industry you are in.

Influencer marketing is a tool that allows you to increase your brand awareness and increase your sales faster than other marketing channels today. While the term influencer marketing is new to people, this type of marketing has been used before.

For the first time in the 18th century, a man named Wedgewood used the propaganda of the King of Great Britain to promote and sell the medicines he produced. In later periods, businesses presented their products to the audience through printed advertisements, radio and television. With the use of social media channels, the target audience has changed. As people spend more time on social media, digital marketing services have become indispensable.

Influencer marketing is a marketing strategy that collaborates with Instagram users who have a large following on social networks. Why is influencer marketing successful?

 Because influencers have an audience that trusts them and follows them. That's why influencer marketing is more effective than social media advertising for gaining followers and increasing sales. Followers may not buy your products through social media ads, but when an influencer recommends them, people will voluntarily want to buy those products.

Influencers fall into 4 categories. This includes mega, macro, micro, nano influencers.

Mega influencers are people who have 1 million followers on at least one of their social media channels.

Macro influencers are users who have 40,000 to 1 million followers on at least one social media network.

Micro influencers are people who have 1,000-40,000 followers on one of their social media channels.

Nano influencers, on the other hand, have a small following in their area of ​​expertise. They are also more selective about advertising and collaboration.

When it comes to influencer marketing, some brands are willing to work with mega-influencers with large followers mainly because they aim to reach more people. But the important thing is not to reach more people, but to gain the right

If you are new to marketing, you will often hear the term AIDA model. If you want to increase your sales by addressing the right target audience, you need to know what the AIDA model is. If you are not aware of this, then you are in the right place. In today's post, you will learn what the AIDA model is.

What is the AIDA model? 

AIDA is an abbreviation of the English words awareness, interest, desire, action. The AIDA model describes the stages that buyers go through in marketing when buying any product. Because many users perceive brands through advertising or marketing strategies, the AIDA model explains how an advertising or marketing strategy affects customers in brand selection. The AIDA model has been one of the most widely used models in the world of advertising and marketing since the 19th century.

Stages of the AIDA model:

Awareness

The first stage of the sales funnel is recognition. Here you should try to promote your brand name as much as possible and make more people aware of you. You can click on the ads to do this quickly and quickly. Recognition is a very important part for all brands. Even the most well-known brands in the world always need to preserve awarenes. That is why you should pay attention to this section and try to remember it.

Interest

We initially emphasized the importance of Awarenes, but remember that this is not enough to create a successful brand. Your brand should also arouse people's interest. If people are not interested in your brand, then they will not be willing to buy from you. To create interest in people, you need to choose the right target audience and offer products that meet the needs of this audience. An example is the Adidas brand. Adidas made the right decision when choosing Messi as the face of advertising, because it was able to attract the attention of football fans, as well as other people to the brand. Interest in Adidas sneakers has grown, and sports fans have bought these shoes because of their features. Thus, the number of Adidas consumers has increased.

Desire

Creating interest and desire between people can happen at the same time. That's why you need to explain to people why you should choose your brand. Here you can emphasize to users the features that are in your product but not in others.

Action

Good advertising should encourage users to buy your product. If your product is able to create interest, attention and desire in people, then they will take action to get your product. Here, as a brand, you also need to ensure that the buyer is satisfied with the service and is willing to buy the product again.

Many years ago, many people did not know that there is an SMM manager type of work. A few years ago, we used our cell phones only to text and communicate. Then, suddenly, in many areas of our lives progressed, a new technology emerged - the Internet.

In recent years, this innovation has entered our lives so much that it is impossible to imagine life without it. This, in turn, gave impetus to the activity of social media and the development of marketing in this area. An SMM manager is a person who creates and manages the advertising strategy of an enterprise, company, or individual on social networks.

Let's find out more about what a social media specialist is. A social media specialist is a name given to a person who is responsible for increasing brand recognition and developing marketing activities. The social media specialist also has tasks such as strategic planning, implementation, and tracking to increase sales. Let's summarize the job description of a social media specialist in the following articles. The duties and responsibilities of the EMC manager type of job will undoubtedly be separated according to the wishes of the brands, but if we give a general job description, we can note the following.

• Prepare, edit, add and publish pictures and videos on a daily basis;

• Research, compare, and analyze the user base. Within the framework of all this, to formulate and implement a social media strategy, especially by forming the masses;

• Be relevant at all times and respond to feedback and suggestions from social media;

• Make corrections if necessary, make statements about negative news;

• Manage brand accounts, set up companies, and thus increase access to social media accounts;

• Good crisis management.

What does the SMM manager do?

In short, the above are just a few of the job descriptions of a social media specialist. At a time when all brands and companies are gaining momentum with the power of social media, it is safe to say that the workload falls more on social media professionals. In this situation, it is impossible to limit a social media specialist to a single job description. A social media professional doesn't have to share just one piece of content. The smm manager is in a very important position in terms of creating brand strategies and in a sense being the "virtual voice" of the brand.

A social media professional should also be a professional observer. Social media should closely monitor your purchasing behavior and adhere to the items; it should consider when developing all its strategies. As mentioned above, this professional must also be a good crisis manager. From customer complaints to the most sensational scandals, the crisis must be managed calmly in every situation. It is also your responsibility to save your company or brand from this crisis with minimal damage. One of the main tasks of the SMM manager vacancy is to deliver the necessary announcements to the public.

How to become a social media specialist?

There is no university major in Social Media Marketing, but some faculties have social media classes in their subdivisions. For example, faculties that serve as communication faculties are one of the first steps in the knowledge required for a social media experience. With social media certification programs, you can learn about social media and make progress on becoming a social media professional. You can start as an intern social media specialist and continue to work as an SMM manager in light of the knowledge and experience you have gained over time.

What is SMM - Did you know that 80% of Internet users are active in at least one social media environment? With the increase in the use of mobile devices and high-speed Internet in almost all parts of the world, there has been a significant increase in the use of social media, and the companies that provide this service are now one of the largest companies in the world. Can we use the social media environment, which is actively used by billions of people, for marketing needs? In short, what is Social Media Marketing? How can we increase our sales with social media? You can find the answers to all these questions in our blog article What is SMM.

Brand Management on Social Media

 
All advertising and marketing activities in the field of social media are defined as social media marketing. The only factor that needs to be emphasized here is that advertising is not synonymous with marketing, but a wide range of activities that marketing advertising includes. Marketing activities can be done in different ways than paid advertising. Opening an account on social media platforms is known to be free. Anyone and any organization can access users by opening an account on these platforms. Creating personal accounts and social media accounts with the same design is not recommended. From the visual designs of these accounts to the visual and textual content of their posts, every detail must be carefully managed and activities carried out within the brand promotion activities. When researching what SMM is, it is important to consider such factors to create a more successful marketing strategy.

Customer Relationship Management on Social Media

 
One of the advantages of social media marketing is the ability to communicate directly and directly with customers. For example, an organization with a Twitter account can gain the trust of other customers by responding immediately to customer complaints and notifications. This method can also be used for public announcements and announcements. If you are also looking for an SMM service, you can contact WebCoder.

User gain strategies on social media
 
Social media accounts are voluntary follow-up accounts. It should be noted that corporate accounts will not have as many followers as social media phenomena, and the effectiveness of these accounts will not be negative and cover current and general topics by other users. At this point, the effectiveness of professionally managed accounts can be increased by advertising. If you write what SMM is and search the internet, you can get a lot of information that suits your needs.

Social Media Advertising Management
 

Companies that manage social media accounts in accordance with the standards can also communicate with users who do not follow them on social networks, using advertising tools provided by the platforms. Advertising is the first activity that needs to be considered in terms of cost when implementing the Social Media Marketing process. Working with professional advertising teams is the right approach to choosing the right model, advertising appropriately, and creating an impact.

SMM service - Social Media is an area where the importance of brands is growing day by day and serious investments are being made in this sector. Today, SMM is one of the most effective marketing platforms. Social Media Marketing is the promotion of a product or service on social media networks, advertising, increasing brand presence, etc. is a marketing method in which transactions are carried out. In other words, all marketing strategies done through social media platforms are called smm service.

The main social networks used during the SMM process.

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• Pinterest

One of the main reasons why brands prefer this method of marketing is that in traditional marketing it is not possible to reach the target audience completely or it is more expensive. However, social media allows you to reach the right target audience and communicate with more people on a smaller budget. Another important reason is that this service provides two-way interaction and this process takes place in a short time. For example, there is a negative situation with a product or service. Delivering this complaint to the consumer through the brand's social media accounts and resolving the complaint as soon as possible can protect the brand from a possible problem, as well as provide convenience and time savings for both parties. For this reason, the smm service is a very convenient tool for many companies to promote themselves in the online world.

Through social media marketing:

• Gather loyal user mass;
• Achieve maximum sales with a minimum budget;
• Increase the number of users accessing the site;
• Provide more efficient service possible.

Social Media Marketing Strategies

It is very important for a brand to be successful in its social media marketing strategy. However, brands do not use their full potential when marketing social media. Many brands consider the number of followers and the likes of their posts to be a success. But the reliability of a brand is much more important.

Set your goals.

You need to research and determine in advance all the goals of the brand, such as where your brand wants to be and what position it wants to take in social media marketing, who the target audience will be, and the demographics of the target audience you want. If you are interested in SEO service, you can get a link to our blog.

Choose your Social Media channels.

The number of social media platforms is very large. It is very difficult for a brand to be on all platforms. For this reason, social media platforms should be selected for a specific purpose during the smm service.

Create different content strategies.

Create videos, events, workshops, and content that tells your brand story. This strategy will allow you to stand out from other brands and interact more.

Create a Social Media Budget.

When you create content that is both organic and ad-supported, you need to set a budget if you want to increase brand recognition, connect with new customers, and maintain your loyalty.

Make a plan.

Create weekly and monthly plans during the SMM service. Predefines the look, content, and even the content when you share it. This will allow for better development and professionalism in the future. You can also determine how you will react to special situations through planning.

Finally, you can see how effective the SMM process is in the diagram below.

In simple terms, a website is the most effective means of communication in modern times. Sites that differ in the areas they use; radio, television, magazines, newspapers, etc. can be used as an alternative to communication. With the sites you can get information not only from your country, but also from all over the world. The best part about sites is that you can access any topic, from anywhere, anytime. In addition, in terms of cost, it is more convenient than the means of communication used as an alternative to the Internet.

With a website, you can either promote your company or spread the word about yourself around the world. In other words, your site will be your company and your identity in the internet world. The concept of branding and branding is especially important for companies. Because internet users will be able to get your product information, services, campaigns and many other information about your company when they visit your site. For this reason, websites are the windows of enterprises to the world. What should sites look like? The answer to this question is very detailed. Because websites differ according to the target audience and the company's point of view, which each organization wants to achieve.

Factors that must be present on a site:

• First of all, the domain name of the site should be related to the content of the site and have a good impact on the enterprise.
• All content on the site should not be taken from a different site, ie it should be original.
• The logos, graphics, text and all the colors used in the background used in the design of the website should match each other.
• The menus used on the site should be such that Internet users can easily find what they are looking for.
• You need to make sure your website is working properly in all browsers.
• Meta tags and links that provide information about the content of the site should be designed in accordance with search engines. For information on this topic, you can take a look at our blog post called SEO service.
• Your site must be registered with all search engines. Otherwise, even high-quality sites will not make sense.
• For users who want to contact you, your contact information must be correct on the site.
• One of the main conditions of the site is the speed of the site, and this should be taken into account.

How to succeed on the website?

• The site design should be well prepared and the latest trends should be taken into account.
• There should be a site that takes into account Internet users who want to provide enough original information and visually support it.
• There should be a site where visitors are analyzed and the results of this analysis are constantly updated.
• Page loading speed should be high.
• The website should be well known and used effectively. A number of programs must be used to do a good job of marketing.

If you also want to own a professional site, you can contact WebCoder.

Site Development - Any information, product, service, personal, institution, brand, etc. The area on the Internet to represent is called the website. With the development of the digital world, there is a very high growth of websites. There are millions of websites today, and with sites we can access every piece of information, every product, every service, and more we want. How to make a good website? You need to go through some stages in the process of developing a website. You can learn what these stages are from the title below.

Domain Selection and Acquisition

The first step in creating a website is to choose and buy a domain. Domain name means website name. When choosing a domain, make sure it is relevant to your project. The more the name of your website matches your project, the higher you will be in the search engines. For example, you want to set up a website to promote a company that sells paint. During the process of creating a website, you need to choose a domain that matches the name of the company.

Hosting service

The second step in the process of developing a website is to purchase a hosting service. You have selected and purchased your domain name. However, you must have a server to host this domain name to set up your website. You need to make sure that the company you are hosting from is reliable. In addition, it is important to locate the servers in which countries your project will serve. If you are developing a website that will serve in Azerbaijan, you should choose a hosting company accordingly.

Website design

You need to know the necessary programming languages ​​before moving on to the web design phase. Otherwise, it is not possible to achieve the desired result and you should entrust the process of creating a website to the agencies. You need to know HTML and CSS3 for coding. If you want a high-end design, you should include Jquery and Javascript in this list. If you know these languages, you can easily create a website using an advanced code editor program.

In addition, when designing a website, you should pay attention to the compatibility of the site with SEO and mobile and control panel compatibility. Regardless of which programming language you use, specify for which function you write this code after each line of code. This is an advantage for search engine bots and will help those who are working on and developing web design for your website.

Visual content

Visuality is a very valuable element of website creation. That's why you need to support your content with photos and videos. Just as it is important that the content is original, it is equally important that your photos and videos are original. Also, make sure your photos and videos are of high quality.

Admin panel preparation

One of the steps in website development is to create a control panel. When creating a control panel, use PHP, Phyton, C, C ++, etc. you can use programming languages. PHP in particular is the most widely used programming language in terms of security and can be developed because it is open source. If you do not know PHP, you should get help from people who can work fluently in this language when creating a control panel. Otherwise, both your time and effort will be wasted and you will even damage your website.

Publishing the website

This is the easiest and last step in the process of creating a website. By launching your website locally first, you can see if you have any shortcomings and fix them. Then you need to move your website to the area where you received the hosting service. After entering your domain address in this field, copy all your documents and wait for your website to open to users.

Website Creation - Website development is an area that everyone needs in recent years. So, if you want to develop your business in a more professional way, it is important to be active in the digital world, to keep in touch with potential customers here. To do this, you will need a website. There are a number of factors you need to consider before designing a website. You must first obtain a domain name for your website.

Things to consider when buying a domain name.

• The domain should be easy to write and remember. Be sure to choose your domain name from words that have the same spelling and pronunciation. You don't want your users to go to other sites because they misspelled your site name, right?
• Keep the domain name short. A domain name like ABCDEFGHG.com will not be remembered by users. For this reason, use a domain name that is appropriate for your company's purpose and of optimal length.
• During the site creation process, select the domain name from the keywords. This will make it easier for your site to rank higher than search engines.
• Target your area. If you have a local business, you can take advantage of your geographical location by adding a country or city name to your domain name.
• Avoid using numbers and hyphens. These keys are not used as much as the letters on the keyboard. Don't make it hard for people to find you.
• Use alternatives to the appropriate domain name endings (com, info, travel, etc.)
• Be fast on the eve of getting a domain name. Because hundreds of domain names are taken every day and you can be late in getting the target domain name.

SEO optimization on websites.

Another factor to consider during the site creation process is the appearance of top sites in search engines after the sites are created. To do this, you need to make a number of optimizations and speed up the loading of the site to the maximum. If you are thinking of owning a website that has a tasteful design, is functional and at the same time suitable for SEO optimization, you can contact WebCoder for this. Thanks to our efficient prices and efficient operation, you will be able to have the website you want in a short time.

Websites - Of course, there were times when you browsed the Internet and saw some websites and said, "I should have a website, too." You thought the content of some web pages was inadequate and thought about phrases like "I would give more information". Your social media account may no longer be enough to share your thoughts on a topic you are an expert on or enjoy writing. Or you want to earn advertising revenue from the internet by creating a blog site. In short, there are many reasons to own a website. Once you have determined your reason, you will learn to own a news site after reading this article.

Websites can also be created not only for sale, but also for the dissemination of certain projects to the public or for personal portfolios. If you are also thinking about creating a new site, you can go to Webcoder.az and look at our portfolio.

News site - New news sites are launched in Baku almost every day. While this is a welcome development, well-founded and well-planned news sites cannot last long and stop broadcasting in the short term. In this article you can find tips for those who want to set up a news website.

1. Get a memorable domain name.

The domain name is very important for your news site to have an attractive and high-quality look. When buying a domain name, pay attention to the content of your news site to make it relevant. Remember that your domain name will be one of the most important things that will create your brand value.

2. Get a reliable hosting (web site) service from Azerbaijan.

After receiving your domain name for the news site, you need to get a hosting that will host your site. When buying a hosting service, we recommend that you use a company that provides quality and service in Azerbaijan in terms of speed and SEO. Having a field to buy from Azerbaijan will increase the SEO performance of your site and thus you will be able to rank higher in search engines. The duration of the site development process may vary depending on the use of the site.

3. Reduce your target audience.

You've got a domain name for your news site, you've set up your content management system on your hosting, and now you need to produce content! So why prepare content? This is an important question. Do not open a social news site. Try to create a website that revolves around a specific topic and covers a specific topic.

4. Choose a design that can better present your content.

Choose the design that best presents your content. If your site will have more category sections, choose a design that can present all the categories on the home page. No, if you have a very small category, you can also choose a design that is not too complicated. If you want to add photos to the content of the news site, you can focus on designs that make the image more visible. If you are going to use video, make a design that will also house the video section. Another important factor is that the design you choose is modular. When choosing a design, make sure it is customizable and customizable.

5. Add periodic content.

Consider adding periodic content to your site. So let your reader predict how much news will be coming to the site tomorrow or next week. In this regard, pay attention to periodicity. Do not broadcast 100 news a week, 10 news next week. In short, make sure your content sharing is periodic. It can be 1 per day or 100 per day.

6. Monitor photo galleries and videos.

Video and photo galleries can also be important on the site. Don't just fill the space provided by the Internet with articles. Add videos and photos to your site. This will not only increase your readers' stay on your site, but also increase their understanding of quality.

7. Identify your competitors and their strategies.

Don't make the mistake of just analyzing your own news site section and not seeing other competitors. Identify your competitors and keep an eye on them. Who does what? How do they get feedback from their readers? Make a note of them and try to add these benefits to your site.

8. Actively use social media

If you have a news site, you should also have social media accounts. You must be active on Facebook, Twitter and Youtube, which are the most used in Azerbaijan. Sharing news, photos and videos on your site in the accounts you open on these channels will not only increase the number of your readers, but also strengthen the loyalty of your readers. Readers who see you on social media will love the brand and will be able to re-enter the site when they see your posts.

9. Get support from professionals

Dealing with every aspect of a news site can be quite difficult. At this point, do not hesitate to seek professional support. In this regard, we recommend that you join the forums created for web developers. In these forums, you can contact people who provide professional support at very reasonable prices.

10. Clear and understandable design

The most important point you need to pay attention to in order to establish the right relationship between website design and SEO is the clear and understandable design of the site. The texts and information on the main page should be relevant to the main purpose of the site and sent in detail to the sub-pages. And don't forget that creating multiple subpages can hurt your SEO. In addition, it is important for search engines that the URL structure of the website is short and does not contain special characters.

Website development - We know that more than 4 billion people in the world are Internet users. These days, almost everyone, whether mobile or desktop, uses a device connected to the Internet. This means that if you don't move your business to the digital world, you lose a lot of potential customers. Owning a website, regardless of your job or location, has become one of the requirements of the 21st century.

With the website, you can sell your products or services online, innovate in your sector, find potential customers for your business, increase relationships with your existing customers, and get a chance to promote your brand.

In this article, we will take a look at everything you need to know to create a quality website - from achievable goals, to creating a website rich in content that users and search engines will love. In this article, we will also provide tools to help you reach the goals on your website. Read on to find out how to get the most out of your website. Website development at the most affordable prices on Webcoder.az.

Here are four things to look for and consider to make your website more effective:

• 1. Plan your website.

• 2. Design your website - will you do it yourself or will you get help from someone else?

• 3. Prepare the perfect content.

• 4. Be at the forefront of search engines with SEO optimization.

Plan your website

Before you start the process of developing a site, you need to develop a plan to ultimately succeed. Even if you currently have a physical store, moving your business to the online world requires some research. If you want to enter the online world, you must first define your goal. It's not enough to say "I want to sell online" or "I want a website". Instead, ask yourself, "What do I want my website to do for my business?" Maybe your goal is to generate revenue or attract monthly users. Whatever your answer to these questions, make sure your website is consistent with your overall brand.

Setting measurable, achievable goals allows you to track your company's success. Instead of saying, "I want to have 1 million Twitter followers by the end of the first year," divide the process into quarterly segments (and try starting with perhaps a smaller number).

Not sure where to start to build a site? Here are some things to keep in mind:

• Make your goals as realistic as possible.

• Make sure you describe them well.

• Adapt them to your business mission.

• Make sure they can be measured.

• Set a deadline for each target.

The goal here is not to limit or exhaust you, but to have a big dream as a result. However, if you set yourself ambitious goals before creating a suitable platform to make your dreams come true, you run the risk of getting discouraged when you don't reach your goal. Remember, you are building this website to build your business in front of billions of internet users. Defining your goals in advance makes it easier to communicate with users.

Identify your target audience

Addressing 3 billion internet users sounds great, but it's not realistic. These three billion users are completely different and unique individuals with different tastes. Therefore, it is better to target people who are suitable for your business in the market. Strengthening your online presence in the process of website development is extremely important to better connect with your potential customers.

The SSL certificate stands for Secure Sockets Layer, one of the factors that make your site secure. The purpose of this certificate, which is required on shopping sites, is to build a trustful relationship between the customer and the site. This is because the card information you enter on the website protected by this certificate cannot be shared with any third parties.

Features of SSL certificate:

• Certificate owner's company address

• Certificate’s serial number and expiration date

• An electronic signature of the issuing authority

The SSL certificate, which encrypts the processes between the current server and the browser, preventing it from being shared with a third party, is built on a standard algorithm. Besides, an “Https” protocol appears in the link section of the site where you use the certificate. This is an indication that you provide a reliable service. Another feature of this certificate is that it stores the history of purchases made through the site.

Does it affect SEO?

Earlier, Google had issued an SSL certificate for sites that request bank card information. Now it has changed. Google obliged SSL certificates for all sites that require registration. It showed that the SSL certificate affects the rankings on Google search results. Thus, the SSL certificate is one of the more than 200 factors required to get to the first pages of search engines. However, this does not guarantee that all SSL-certified sites will be ranked by Google.

What is an IP?

The IP address is a concept that is heard by almost everyone who uses the Internet. This technology, which is comparable to authentication, does more than we know. 

The term IP originally stands for “Internet Protocol”. It acts as a signature to all processes that take place on the Internet. The IP address can be seen as a fingerprint, as everyone has his unique fingerprints, and no one has the same one. The connection of one virtual machine with the other over the Internet is possible only through the IP addresses. From this, we can conclude that the IP address not only follows us but also plays a key role in all our Internet transactions. So, it is beneficial to have a thorough understanding of IP technology that plays the number one role on the Internet.

What is an IP Survey?

Users can easily query and learn the IP address of their devices. Computers also establish a connection after identifying each other's IP addresses. In the same way, every time you access the Internet, the IP address becomes the most important user information. 

So, how important is it important to query your IP address? 

The only way to find out where you’ve connected to the Internet is to search your IP address through your server just as in the search engines as it’s checked within the device. 

When you type “IP Survey” on the search bar you can see the IP address of your device. The IP address is a 4-digit 8-bit (binary digits) number which is 32-bit total. These numbers, separated by dots, consist of a maximum of 3 digits. Each number can take a value of no more than 254. This numbering system is called an octet. These numbers are written as a group of eight hexadecimal numbers to make it easier to read. 

What are the parts of the IP address?

The IP address consists of two main parts. The first part, network ID, indicates the network the device is connected to. The second part, "Host ID", helps to locate the device from its IP address. The host ID is the last 3 digits and the rest of the ID is called network ID.

What is Static and Dynamic IP Address?

As the name implies, IP addresses are called static and dynamic because of their constancy. While the static IP address never changes, the exact opposite occurs on Dynamic address. Every time you access the Internet Dynamic IP addresses changes.

What are the versions of IP addresses?

IPv4 and IPv6 are the most popular protocols. The main features of these two distinct protocols are:

IPv4 - uses a 32-bit address space. It is called IPv4 because it contains 4 parts (abc.abc.abc.abc). Currently, its use is steadily declining and is being replaced by IPv6. The reason for this is the increasing use of computers and the Internet as well as the inability of a dedicated IP address to each device.

IPv6 - uses 128-bit address space, is a very long IP address. The IPv6 is safer. Thanks to this system, it is possible to create an IP address that will reach the entire population of the world.

What is a domain name?

The domain name is simply the name and address of your site on the Internet. By entering a domain name into a web browser’s address bar, a website gets opened with its content. This is possible with the help of the latest technology. But what happens behind the scenes? In this blog, we will talk about the domain name is and why do you need it.

Why do you need a domain?

A domain allows you to write a more memorable name instead of a complex IP address that is used to get access to a website.

How does this process happen?

The content (images, articles, videos, etc.) contained within your website is the database of your website. These files are stored on servers all around the world. However, these servers can identify your website via an IP address. In addition, there is a system called Domain Name System (DNS) that associates domain names with IP addresses.

All domains consist of the domain name and the top-level domain. .Com, .org, .co, .net and so on are the most widespread top-level domain names. Sure, there are many more top-level domain names. Which domain you choose depends on the type of your site. Let's take a look at the definition of top-level domains together.

.com - taken from the word "commercial" and used for commercial purposes.

.net - taken from the word "Network", preferably used by individuals or companies which are mostly in the IT sector.

.org - used by associations and non-profit organizations.

.edu - used by educational institutions.

.gov - used by government departments.

.mil - used by the military sector.

If you are interested in digital marketing or digital fields, you should aware of the concepts of SEO and SEM. Get profit from SEM and SEO optimization.

What is SEO?

As mentioned before SEO is the short form of Search Engine Optimization. 95% of users focused on the result of the first page of the search engine therefore if you succeeding one of the first results with the help of SEO it will increase the advantage of your website. If you need to explain to Google, Google will collect all the results are written in a certain subject and will divide into separate groups due to the reliability and popularity of web sites.

In this case, a link of your site is sharing upon reliable sites and will be seemed more valuableinGoogle's algorithm and also its visibility will increase in first pages.  While Google deciding on result ranking, it does not only consider the number of links but, focuses on the reliability of shared sites as well. This system was created by Larry Page and was named in his honor as Page Rank.

For this reason, your web-site will attract the users, as well as will comply with the law of Google PageRank. For the selection of your web-site by customers constantly one of the most successful ways is user experience.

3 rules are important for the work of SEO.

• Topics

• URL (Links)

• Reliable information

What is SEM?

SEM is a term used as Search Engine Marketing and it’s also important such as SEO.

SEM usually used for positioning in the search engine results of the web-site of upload.

Firstly, most used words or expressions should be determined in research related to your brand and to any field that you are intended to advertise. Later through this, you can provide step forwarding of web-site search or screen advertisement. In another word, as SEM opposed to SEO your brand is the place of your done ads, as well as Google AdWords, in each clicks SEM also requires a certain amount due to the popularity of words from allocated advertising budget.

If we shortly look trough differences between these two important applications for your web site and customer number, it is possible to say that small additions on our website are for gaining of SEO while SEM is paid brand promotion.

While the discoveries and standards of people rapidly rising, what are the reasons for wars, pressures, and edges? So it is clear that it will never be understood.

Please stay calm!

Where? In which culture? We are unable to decide by ourselves on which religion and family we are born.  If we grew up in another family or culture perhaps we could refuse the ideas which we support now.

Do we know the value of life and being kept alive? When will be refused from crying mothers on flags for a long time?

Does suit the last brand of Adidas to the dead man or how can suit if the dead man to be worn glasses from Gucci?

To live ® is the best advertising and marketing brand.

Please, make sure you are also advertising and marketing of living. Thanks

We rapidly turning digital, however not only in social networks. All brands loaded upon digital, like digital furniture, digital electric car, navigation, etc. Each place turned into a large screen along with the development of display technologies.

Each person protects himself/herself with own telephone or sending something though attack to someone. We can find anything interested in us via the internet. Our social life capsized to digital.  Hereby, we could not find the radiation yet, however, we can reach people with instant messages.

Furthermore, people may think that we fall into digital loneliness since we prefer to convey our thoughts without meeting.

We easily share everything regarding us and informed others on that anywhere with internet access certainly, this convenience resulted in changes in our social life. Moreover, it raised the curtain between men and women.

Besides, barriers removed due to gaining a product we may reach any desired product from the place we sit.  We easily get information on film, music or anything we want to know.

Certainly, technology is good, but if the human does not learn how to use technology simply, in this case, he will destroy his life as a prison of it.

Nowadays, socializing is going through a social network and it is clear. I can not live without sharing a photo where I go.
This is either an action to prove there is a human or an aim no matter what is it as it is thruth's itself.

Meanwhile, we are in the period of social networks, so that widespread use of Facebook and Twitter started to flow toward Foursquare, particularly to İnstagram and Pinterest.
If we announce Facebook social network as an older brother we may see other growing networks (with sharing and pictures) as younger brothers.

There is a different dynamic in Pinterest and competing with both Facebook and youtube.
It is not normal. Are not people get easily bored in this kind of dizzy communication environment? In this process, people learned to use social networking within digital tools. Now wherever it will be a nice and exciting application it will be there.

The programs such as WeChat, tango, etc. also immediately emerged. These programs with their ability to send voice messages and chatting introduce the features for sharing with unknown people as the social networks began to take the form of brotherhood.

Initially, we liked everything on Facebook, however now we try to rescue from it. Since each page which we like attempts to explain something to us, therefore, how many pages, we like we face with such a communication hub. Even, it is not satisfactory if your groupmate creates a page and add you to membership moreover subject you to shares. For this reason, before to click like button we started to think a bit more. It is a further development for either advertisers or digital agencies.

Increasing the success of your company get benefit only from your information may not be enough in the period of marketing competition.    You should be aware of the campaigns and projects carried out by your competitors.

For measuring the success of project implementation you should have pre-determined targets and statistics however it doesn't mean that if you have related statistic you will be always successful in a competitive environment. Success standards should meet the target of the company as well as market demands. The best way of closely monitoring of market is to follow up with other companies like your own company. If you follow the performance of your competitors firmly it is a good way for seeing the desire and needs of people that you want to catch via advertisement. The target group of two products or services would be similarly close fields.

If you generated a brand it is advisable to create effective web-site as well and in this case, searching for websites and sales of your competitors will be a good experience for you. Hereby, after gathering necessary information it will not be difficult to make your site while using other users' experiences.

It has been requested to enterprises’ students entering the marketing e-mail of the closest opponents in England.  While students open e-mail boxes and see the name of competitors it does not attractive for them initially but after for a while, it has encouraged them to be more creative.

Due to effective competitor analysis, four questions should be asked:

What kind of area do you live in?

You should consider a brand’s field along with similar fields that could be pleased by your customer, e.g. if existed a company organizes concert and music program then theater also should be taken into consideration as a rival. 

Who are your competitors?

In this step, you have to choose four or five closest brands to your company as a competitor while being objective to yourself.

Who are your customers?

Customer criteria should be chosen due to age, educational level, and many further elements. While answering this question it should be considered both users who use your products and your competitors’ products.

What are the criteria for success?

The measures of success could be the raising of brand popularity or growth of sales. Having a predetermined target will make your strategic planning easier as well as it will clarify gained information from competitors.

SEGA: -The name of giant video game means in Italian as "Amateur".

MITSUBISHI: The brand named Pajero means in Spanish "masturbation".

VICKS: in German language Vicks read with 'F' therefore it is the pronunciation as “sex”.

ROLLS ROYCE: it’s a new model, Mist in the German language means “animal manure”.

TOYOTA: model Fiera means "ugly old woman» in Porto Rigo.

Umbro: The shoes named Zyklon is the name of gas were used in two world war.

FORD: Pinto model in Portugal language means “penis”.

COLGATE: toothpaste model “Cue” which was sold in France initially is the name of France's best-selling porn magazine as well.

HARLEM SAVİNGS BANK OF NEW YORK: The company enlarged and opened new offices outside of both New York and Harlem.  When they realized that they put the wrong name, the bank name changed to Apple Bank with 10 million $ additional cost. 

BEKO: translated from Russian, means as a party girl.

FAKİR: the brand of German industrial and home types cleaning machines "Fakir" in Turkish means poor.

GÖTZEN: For what reason "Götzen" (German-based hypermarket) could not enter to market in Turkey and our country? there are also names of big companies that formed later. Those are below.

1) General Motors, “Nova” automobile which in English means star Latın America also wanted to use the same name, however, in Spanish "Nova" means " not to go, not to walk".

2) Due to illness means “Diet” in Italian and German the Coca Cola company changed the name to "Coca Cola Light" from "Coca Cola Diet" in America and other markets. 

3) Mars company the UK for many years thought on change the name of the product of Marathon to Snickers. Because, the similarity of pronunciation with "Knickers," which meant the woman's underwear.

4) The owner of BicCompany, Marcel Bich, excluded the “H” letter from Bich’s pen name because of English it means beach “bad woman”.

5)Popular French drink Pschitt of Perrier pronounciate in English as loss of appetite.

6) There are significant local and international concepts in the design of labels for using colors in the global sphere. For example, the white color is reminiscent of the deaths in Japan, while the green color is very popular in Saudi Arabia. 

The user experience should be considered as the most important element for designing a website. Data-based & aesthetic looking designs have already become as classical and turning to loyal customers of users. 

What is User Experience?

UX which known as User Experience has already become the basis for the design of the website. In the years of the spread of digitalizing, designers especially focused on stepping forward of brands of web-sites. In the period of the newly familiarization of users with the internet, it was of course right based-approach. However, nowadays, internet users are over millions and the number of useful sites is also increasing. If this growing number doesn’t draw the attention of the customer in the first 5 seconds, it means that the customer will pass to another site that has the same service.                For this reason, during the preparation of the website the first element has to be the design of it to provide compliance with the new requirements of the digital world. The quality of the content is also important as design, however, it is not the main fact to attract users, therefore it followed later design. In another word, if it is used better design will attract clients toward you, parallel to this content will ensure to keep them on your site.

3 inquiry-based questions for the experienced site by the user:

• Does the website provide reliable information to me?
• Is it quite easy to use this website?
• Is this website enough enjoyable for me?

Well-prepared web-sites should be answered to the above-mentioned questions “Yes” considering user experience.

The notion of user experience has been pursued by Dr. Donald Norman and another concept to the world of design has been “user-oriented product design”. 

The question to be asked to yourself during the design process “if I don’t do this, will site be impacted in any way”? if the answer will be “No” it is advisable immediately pull it out. Simplicity is always the best way to attract customers.

7 Important Points of User Experience

• Mutual Communication - If you can make users feel they are benefited, in that case, they will be willing to do good in favor of you.For making this influence one part from the reading of old books could be indicated as an example to be applied methods.

• Connectivity –If you put your clients to that process, their loyalty will increase to you. You may activate them while ensuring to be answered your question by a customer. 

• Social Proof - in music service platforms the most popular songs have been identified as the most downloaded songs; because the average thinking is like that “if any song downloaded a lot it means it should be good music”.

• Famous people–a consumer is influenced by a well-known source and often applies to it. The participation of famous people on your brand will have a positive effect on the consumer.

• Rarity - The websites that sell tickets, if mentioned as "left very few” it has been observed a significant increase in the sale of that tickets.

• Frame - Frame method, often referred by brands is a very effective method. If you have a new product and you are willing to promote it, you can make it more attractive by putting expensive or cheap products.

• To attract – the most necessary point of site has to be marked with an attractive color compare with other parts. Generally, bright colors prevent customer’s fatigue as well as the messy appearance of the site.

In digital marketing, the new program has been added to concepts of content since 2015: Video Programs.

Video applications are colorful and attractive content which providing delivery of short advertising film to target group in social networks platforms. As new content owns its good aspects but it also has bad sides which put advertisers in a difficult situation.

When you make a video program for brands take into consideration that consumers daily can see approximately 82 videos on İnstagram and Twitter and almost 20 videos of these are promotional. In this regard, in the first 3 seconds of the video, you may think the design of web site as targeted to keep the customer on-site. On average, the probability of watching increases when the users who watch the first 7 seconds of the 1-minute video. 

Nevertheless, you should not forget request to clients for spending more time with you with video programs.  While preparing a 1-minute video program, approach to the project through 60 different content, so it will help to you for changing situations positively toward you.

More than a sales-oriented program, your video content toward customers should be considered on entertained and reinforced brand image by micro sales. Even if your message be at the end of the video but the audience's attention can be destroyed and it would be caused by the closing of video. Video content should be informative or entertained.

Proposals of experts of Social networking on videos to be shared via İnstagram, Twitter and Facebook are contents that include visitors to the theme. For example, sincere interviews of previous clients or emotional aspects of video addressing to target group will make a positive impact on both interaction and brand image. 

As social crises, natural disasters, incidents affect negatively to the daily life of the people, they have an impact on the rest of the business world as well.

Brands can indicate different behaviors in emergency times. Being silent and conveying messages of condolence can be examples of this behavior. Especially it is needed to know demonstrated relations in times of crisis, will be made impressions on customers regarding the brand in the future. PR Week organization surveyed after met with seven different crisis experts in early 2016 and as a result, it was directed to restore relations during crisis “ meeting with a customer that you don’t have a good deal”.

Max Borges Agency GMY emphasized regarding crisis time, Frank Mantero mostly paid attention to this factor “transition period”. Manteroadvised to keep a minimum level of shares while restarting to social network communication after the policy of silence in the crisis period. It is also remarked needed to convey condolence message which is not ads-based in the first 5 days of the crisis.

CEO of SELIG Multimedia Glenn SELIG stresses maintaining communication pass through being crisis-based, if possible through assistance. A brand addressing to big mass might be capsized a news agency in this kind of situation moreover while doing it, a brand should not forget to be neutral and doesn't distant from the brand.

It is possible to say, this approach of Selig is very humane. Through following the agenda of brands this marketing expert emphasizes it is no necessity to keep silent for a long time.

CEO of Crisis Management Institute Deb Hileman underlined that the brands should not be silent.

He explains brands have to be felt their presence in crisis period through condolence and information-based messages as well as assistance for individuals affected by the crisis.

Determination of your approach to a social network is in your hands upon crisis. However, by accepting the social crisis as part of working life you need to set a strategy beforehand against these situations. Thus, during the crisis via the following agenda on usual contact should be pursued the most appropriate time to proceed. When you think that it is a suitable time for communication you have to keep away entertained and colorful contents and also have to show empathy to customers as you feel their grief.

DOES DIGITAL INVESTMENT RESULT INTO BETTER SALE

"The only thing that does not change is to change." You have to read this sentence many times.

Based on this; digital marketing already attracted the attention of many brands and advertising investments started to move in this direction.

When digital investment turns to sale or can it increases the sales? How could it be or will affect the brand’s presence to the sales on social networks? Our response to the mentioned questions for short period no and vice versa for a long time.  Meanwhile, if you make a digital investment you will earn, however, you need to be patient. As many brands expect effective results in a short time therefore they can’t be benefited from digital investment in Azerbaijan or they are not made effective-long-term investments.

HOW TO MAKE APPROPRIATE DIGITAL INVESTMENT?

First of all, the existence of a suitable domain and web-page is always a good weapon and it is the main part of digital marketing. There is some kind of web-pages although they have a reputation but don’t have a sale, also existed pages with normal reputation and good sales. Hereby, it could be considered sales is not always important to meet the needs of consumers. It means that the rating does not make a sale. Why can not we sell regardless we have many digital users? The answer is very simple, the customer has not been presented with the right product so, the only rating doesn’t work.

It has been observed that advertisers that investing in social networks and a digital channel having a qualified web-page may provide additional benefits to their sales approximately 12 months.

The brand that investing in the digital environment during 12 months will have a categoric influence on sales after starting a campaign or further sales-related movements.  Let’s clarify it with an example, during 18 months of digital advertising, when we advertise any product on Facebook that week mentioned product is offered.

When you ask the seller which products mostly sold this week we will observe mostly advertised products have been sold.

DOES ADVERTISING LIVE ON DIGITAL?

Yes, in the classic advertisement after you conclude your words you away while you follow the whole process in digital advertising. Advertising didn’t disappear in digital but instructed us to develop new strategies. If we look through the top of the article we could see the changes.

MAY DIGITAL INVESTMENT TURN TO SALE?

The brands inquire why our investment for social networks doesn’t turn to sales or will it turn? As mentioned before social networks are not sale gate but the most effective method upon directing sales. In other words, social commerce is developing these days. Think social networks as a market where you will not attract attention while you are screaming. If you don’t scream on the counter for attracting others you can not sell the product. Furthermore, after reaching a certain level of sales it is needed to use your throat. You should organize some competitions, events or directed campaign which will make customers excited and attracted. The sales should be carried on the social network through the following rules while attracting people. If you scream at the bottom of the ear of the customer for selling they obviously will far away.

ADVICE TO ADVERTISERS

• Patience is required,

• Cooperate with consultants or agencies that are professional,

• Pay attention to digital marketing and be open to innovation,

•Follow the digital sector closely.         

It doesn’t matter how much you are attracted by others and you are intended to get your soul of love. As an example; the person that you fall in love although he/she ignores you you even would accept stupid action of him/her.

In other words, each product reflects the individuals and it is part of the elements such as a car, cosmetics, food, etc. its called love mark. If you like a specific brand more and don’t think about any other alternative except that obviously, you fall in love with that brand.

In developing countries, this kind of habit can seem like a fanatic, but it is not easy for the architect of the love of the brand. Parallel with producing the product, it is also required to get an image for that and determine the needs of the user will assist to increase its status in society.

When you write down the brands of your clothes such as your favorite waistcoat, t-shirt or any others you will see which brand mostly makes you more comfortable compare with others.

An example; Samsung can produce better and more functional phones than Apple, even can speed it. However, it does not change the reality of the love mark of the iPhone. Being a brand is at the same time means put feeling into the product.

Experts emphasize that in psychology it is making an area of flexibility. Meanwhile, you may set your comfort with any item taken over. When you say, I don’t drink Pepsi or Coca-Cola it means you directed to another brand. You and God only know this sad feeling if a waiter to serve a drink you don’t like.

As mentioned above when producing multi-brand products in the world if they could add into spirit it they can establish a tie with customers.  Observations show the brands which are able on it, they are focused on how to create comfort to consumers more than producing products a lot. While brands create their architectures it is advised to put their mission and stories otherwise the customers will be introduced with tasteless, odorless products. Which music player can make me happy the same as an excitement I feel when I take my iPod?  Now take a note of the product which you like and think about the reasons why you want it so much.

A customer is anyone who is in need. The client is sometimes aware of this need, and sometimes not or does not mind it at all.

What are the elements that affect the purchase of service or product of the customer?

Sense + egoism + smell + taste + profit = sale. If you intended to get a customer you should apply at least one of the mentioned five.

Although all of these mechanical and simple formulas are known it is challenging to get a customer nowadays since alternatives increased.

You may attract the customer toward you at this key point. You read the back of the book at the bookstore. If the content of the book expressed curiously by a writer you will buy that book, otherwise, it will be put again its bookshelf.

Body, mind, and spirit. In other words, each company, person, the product has 3 different bodies. 1-solid body appearance from flesh and stone2- a body that fills inside of the mind. The 3-spiritual body which inherent to each person and not exists in this world. Do not wait for the customer who does not have all three at the same place even might have but this is not a steady customer.

How does this equation work?

It will be explained with two examples. The first one belongs to humans more clearly that is a person’s himself. When a man wakes up every morning he/she finds a combination of thoughts in his mind, as well as soul and body in another place. If three of them come together they will become more powerful. If a man stirs up mind and body excluding spirit, then he can be nowhere. Meanwhile, a person that puts the soul, the body and the mind together and go to a new way is a man. So, you may find an event cozy, logical and in a good way moreover, you will have a full vision of real lover, real friend, and outlook. It will continue for a long time even if it has fewer costumers.

In the second example, let’s think we design a product. When we design the main element of that product actually will be prepared a body as well. If the mentioned product doesn’t own mentality and mission, obviously its spirit will not be fully successful. Pay attention to many loved-brands include these three elements.

Based on the study, "the customer is the greatest blessing" word today has changed to "finding a customer is the greatest blessing. It is needed to consider this by all advertisers, brand owners, people.

To ensure the difference between products and competitive products and highlight its characteristic properties, it is important to create a name, as well as a labeling strategy. Every day it is becoming increasingly difficult to find the appropriate name for the brand. This is because competition and relationships are developing. For example, earlier in the names of companies used the names of the founders of the brand (Kiğılı, Ülker, Koçtaş, etc.). The brand name is responsible for product quality and fulfillment of the promised opportunities. That is, brand name assignment plays a major role in distinguishing from competitors. Before starting the branding process, you need to decide which product or service will relate to it. In the study, it was revealed that products with the usual name have as many sales as products with average quality, but with an interesting name. Even if your products with the usual name will suffer losses in the market, changing its quality you will not be able to succeed. Therefore, to create a successful name, a brand must contact an advertising or marketing agency. Firms that researched brand name research:

* Hall test

* test of choice

* memorization test

* study test

* Words that do not matter but are pleasant to the ear (Sony, Kodak)

* Not related to product features (Panda, Omo)

* Reflecting product quality (Yünsa)

* Reflecting product activity (Silen, Yumoş)

* Taken from other languages ​​(Lux)

* Name of company founder (Ford, Vakko, Gillette, Hilton, Honda, Dell, Ülkər)

* Names of famous personalities (Lincoln, Napoleon)

* Name of regions (BMW, BP, Marlboro)

* Names of animals and plants (Palmolive, Apple, Coca Cola, Shell)

* Consisting of the first letters of the company name (IBM, BMW)

 3 main brand name features.

* Description of the product or service, providing a choice to the consumer

* Creation of communication with consumers, using the description of the characteristics of products or services.

* Legal protection of the value of the company.

Criteria to consider when branding:

* Must be easy to remember and pronounce.

* Must reflect product features and benefits

* Must be distinctive and not similar to competitive products.

* The correctness of sounds, letters.

* Must comply with the purpose of the product

* Must comply with international standards

And so, the appointment of a brand name that matches the brand’s strategies and promises will ensure minimized marketing costs and create differences between competitive products.

The borders of the world don’t make sense currently. As Einstein said; "There are two countries in the world. “The righteous and the wicked country”. When asked people, what are you doing at your leisure time the answers are mostly like that “watching documentary film” if it is true, the following will attract you.

Advertising and marketing communications are mostly related to understanding a lot of things rather than being a major. Gathering unrelated things that can not be seemed by others and introduce them again to people while increasing the influence of sales.

Make advertising is actually to do the same with the germination of seed. If you are watching the documentary, it means that you know how all the following items doing their responsibilities within harmony like the balance of nature, the birds flew, the growth of the animals, the wind blowing, shining of stars, reasons of change the shape of the moon and seasons.

ADVERTISING LOVES LOGIC!

If you know these things, then you know everything has its own time. You should know that a tree can not bear fruit without its season comes a flower can not blossom without season comes.

The logic also likes advertising. That is when the seeds are discarded, how much is expected, how long the product is taken, how the product is made available, what kind of grew up, all of them have their own time.

If we know all of these, then it will make our work easier. It should be noted that everything has own time as we can not be a brand at once or not to be selected by all within just advertising. If we do something wrong with nature we are not able to get the product or even get it, it will be less.

If you also know the mentioned items, you got business quietly.

If we can not know the effective ways to work, unfortunately, we can find ourselves in an unsystematic structure. These;

1- Find an excuse: if we look at work through its negative aspect the work to be done will be increased at least twice. 

2- Satisfaction: if we don’t have enough information on work to be done then we will reach our goal through long ways. Each information will present to you more time.

3- Training: as much as you care and make attention to your work you will finish it quickly.

4- To be concentrated: it is currently getting one of the most difficult things. Don’t allow other activities to prevent your main works, especially don’t waste time on social networks.

5- You: Biological and mental carry are important factors for doing your work. An active person will never sit on the table for a long time but short breaks are always useful. 

6- Love: you should love work to be done by you. Any works that were done without love and willingness are worse.

7- Searches: it will be difficult for your business if you don’t have the necessary searches or don’t have information on any development related to your work.   Because there is enough experience due to that which has already been made.

8- To understand: even the most difficult work will be solved immediately if you concentrate on it.

9- Time Management: it is useful first to start with the most important work while doing others later and take advantage of doing less beneficial work at the end.

Of course, the work environment has many difficulties and it is in the hands of people to over it in a simple way and a short period.

Otherwise, an incomplete business will hit a person.

The effects of developing media brought growth and expansion of many companies and brands.  The media indicated its stength in many areas.

ARE WE VALUABLE AS WE HAVE MONEY?

Many small and medium-scale enterprises’ cashes grew, on the one hand, they began to ask the question "why anyone doesn’t know us? While we are doing a great job why people are not aware of us?"Refer to this, it was applied to consultancy servicesand researched”. How can we become valuable? The brands tried to find answers to their questions how we would make people to see us more valuable and precious as being an organization with our quality and approach.

TODAY BEING VALUABLE IS PRECIOUS!

Organizations and companies following philosophy "it is better to know along with being rich and man of fasion instead of only being man of fasion” entered to new way which takes them to be valuable. Its main reason is to identify their future status. Since they know if not possible now, they can go to better place ahead in case of they become valuable.

WHERE IS THE COMMUNICATION OF ADVERTISING/MARKETING?

Today, advertising and marketing has become like the conjoined twins. Hereby, while advertising take attention, digitalizing became taste of marketing and advertising. Today, it could not be reasonable if anyone deal with market activities without digitalizng and advertising. Because any investment which doesn’t not express itself, is not modest or stress, I could get little if it is mine will be a candidate without any gained status.

TODAY IS TIME OF SMART ADVERTISER!

Today is a period of small and medium-scale enterprises which targeted to be a brand since now the target group loves a lot the trustable brands that they will purchase, at the same time will be benefited from its service afterwards. So, as mentioned before it is time of brands which have post and keep promise. 

WHO IS THIS CONSCIOUS ADVIRTISER?

- produce its product with quality

- make budget on advertising

- Trust to reports

- Well-managed human resources

- make connection with customer through listening

- Useing technology

- builds future’s brand as not brand of today

- able to be patient

- make the approparete media plan

- can speak well

- know the capability of strategy / planning

And etc.

If you pay attention to winner brands you will see that they are well-communicated brands but unfortunately some of brands don’t communicate with anyone and only believe in doing own business and don’t share it with other will withdraw from market. These are happy that build future and step forward it. 

How some people can be so creative? Is there any way to be creative? Often asked questions who pursuits creative ideas. Well, what is exactly this creative work? Is any theory closed or does it have mold?

Creativity is neither innate talent nor the sudden source of inspiration. Creativity is knowledge of what is set out earlier, to speak that has not told before, an attempt has not been made before. The necessary thing needed for creativity; to own information and different way of thinking. If you want to improve creativity have to be cultivated. Nourishing in this sector is one of the most used words.  Read the book, go to the movies, but when you doing these activities it is very important to know; what kind of movie is it and why do you watch it? It is crucial to watch as; I wonder if can I use a scene from the film? Do I take a scene that has not been used so far for use in advertising? That's why it is needed to be fed but in the right way. Well, is it possible to manage the stage of the creative process? If we look through this process from the book of Jack Foster “how to get ideas”?

Initial step: Refer to your product or services must be ”to collect the raw materials”.

Second step: Assimilate and investigate the relationships between raw materials. At this stage, if you can not solve the problem quickly, you may have a coffee break.

Third step: this is a stage you can see the light from the end of the tunnel. This light can be light of train which comes quickly upon you and that moment is quite impressive which means you have an opinion. Congratulations!

Fourth step: this is a stage in which analyzing that train goes or not, how many vegans could be lead behind it, and the most importantly analyzing stage is training could be derailed or not.

When we look at the research on the award-winning creative ideas we will see they could be classified under approximately 90% are certain molds. In creative advertising, several molds appear by investigation making advertisements so far.

For example, you are looking for an idea due to a golf tournament held in France. Firstly, you started to survey. What can we do to explain that tournament? For explaining that we can advertising as combining a croissant and golf ball. This is creativity. If you can combine 3 or 4 things. Creative molds are combining, similarity or reverse imaging, exaggeration, metaphor. However, there are also different molds and when you find them you become creative. Let’s see some examples;

1. Combining

Regarding your products and service bring “material raw” according to a pre-determined direction or message.

2. Action

Forward advertising to the user. In this stage, be modest and clear.

3.Simulating

The symbol associated with the product to embed with your message.

4.Reduction

Check the text, product, product name, and sticker logo.

5.Exaggeration

To exaggerate as much as you can.

6. Alternative

Directly focused on a product not to profit

7. think vice versa

How would be life without a product?

8. Excessive effort

Try to see your product from the eyes of the consumer.

Strengthen body, heart, mind, (do sport or move. Ənazındankiminsəarxasındandanışıbürəyinikirletme, zehininüçüngözəlbirşeyleroxu, gör, dinle)

Manage your time well. (Time is the most sacred gift, make good use of it. dahaəvvəletdiyinbirşeyintərsini et. Make fun, do business, run, and jump. Make your brain surprising, do the opposite thing against which you did before, for example, try to eat with your left hand).

10,000 hour rule. If you spend four hours daily for doing something proffesionally it will be equal 7 years of your life. You will be more professional if you work hard and hard.

Moreover, if good things comes to mind, results also will be good.  Ənəhəmiyyətlisidəbeynəgözəlşeylərgələrsə, gözəlşeylərçıxar. (Eating, music, talking, looking, and viewing and so on - all of them serve the brain.)

It is enough to analyze the brand in 4 ways. It;

Management and organization
Quality product
Network marketing
Advertising and promotion
These elements are in constant interaction. Many years ago, organizations and firms considered production a major factor. Then firms and organizations began to understand the importance of the existence of products and their direct development.

Then they began to realize the importance of creating organizations that would deal with future product plans. And organizations have identified marketing strategies to reach a wide audience. The best example of this is Henry Ford.

Despite the statements of Henry Ford in 1950-60 about the classic black Ford that “I will produce only black cars”, in 1965 he launched the red Mustang car on the market. Because Ford has realized market changes and customer needs.

In the world, some brands combine all 4 points. Coca Cola, Adidas, Nike, etc. And in our Republic, there are few such firms due to poor experience and development. For example, some firms follow marketing strategies to increase product sales, to find new ways of selling, and to properly manage the company. Therefore, organizations are confused about advertising. Advertising requires creativity-color-strategy-feelings. They still have not correctly formed opinions about advertising.

Great responsibility lies with "organization and management." If the Office combines the 4-point “Advertising and Promotion” in a single whole with other points, then you can notice the development and branching of the other 3 points.

Yes! Management, production, and sales are complex processes. Convenient and instant solutions are bad for brands. The world is changing, and if Azerbaijan does not develop the 4th item “advertising and promotion”, it will continue to import products.

Generally, we are willing to express ourselves more in advertising communication or place of communication.  Meanwhile, it is supposed to be clear of many matters. While another person talking instead of listening we think about what we are going to tell, moreover, we put against a side in a difficult situation with chosen words.

How should be communication rule?

Listen> understand> add comment> speak. This rule may seem simple but our character or other reasons may not be able to it.

 In ears shall hear a word behind, there is a different assumption between first said and last said person as it becomes the existence of various human feelings on us.

What's today's visual communication?

 Having social networks and mostly possess read the communication, now it is time to look at where is most of the human mass communication;

– WhatsApp

– Twitter

– Facebook (the number of users has exceeded one billion)

– Online news portals

-Newspaper/magazine

-Book

-TV

-Radio

Whether the new technologies or a small number of media used in the past, we may see as much as alternatives presented to humanity much more communication is weakening.

Considering the needs of people marketing is a process starts before the sale and continues later it which is delivering commodities and services to consumers. The concept of marketing communications come in different ways at any time and has turned to customer-oriented marketing concept from product-oriented marketing with alternations on changing customer profile, lifestyles, as well as changes concerning the spread of technology-based marketing. While many brand managers with different marketing techniques being able to deliver products or services to the consumer, but for some sectors, it becomes more difficult.

For some sectors such as drugs, tobacco, alcohol advertising completely or partially prohibited. These sectors are called left blind sectors but, in spite of all the restrictions, we may see advertising in these sectors. Unfortunately, we are unable to see the sincerity in current ads comparing with previous advertising. The consumers are bored with similar ads however as mentioned before in blind branches the situations are different than others. Especially, as a result of restriction in advertising, we witness the emergence of work which is more creative than expected. Certainly, we may say reasons for that kind of creative activity are restrictions. So, limitations provide getting better outcomes.

  Recently as we witnessed totally creative work, the laws which are formed under restrictions of blind marketing and some ads on certain ways ensuring more creative activities

While the world becoming a single market, a consumer being undecided between thousands of products and communication fire. After the appearance of so many different options national and international brands mobilized to following different strategies, as a result, the theory of positioning has been emerged by Al Riesvə Jack Trout.

 Human brain’s positioning strategy based on work principles and which are aimed at a single focus-point while eliminating from rather complex communication. The product which you sell may be to have several features and personality. Unfortunately, nowadays it is impossible to get a place in the brains which accept all the features of your products.  For example, there are many benefits of washing powers, however, for many years Ariel is famous for spot removal, while Omo is popular due to whitening. This is their position and doesn’t mean that they have a lack of other features. What is the easiest way to enter the minds of consumers in the period of good communication and very strong competition through the global world? How to create a unique position in the minds of people?

If a brand possesses something special it is difficult to pull it out from the mind of the consumer. Therefore, with the right positioning strategy, it is no threat even opponents try to repeat it. Generally, the brands are the world of the first and the second. The first entered brands to market take advantage of having features of the product. Although ABC changed its communication over the years, it still first come to mind as a washing power when talking about the difference in price. This kind of brand owned the product’s features (it has further characteristics as well) and keep in mind and concentrated at the same point of it. 

If you have not entered to market first or second, then for branding take into consideration several following positioning.

*Product positioning feature: it mainly focused on the features of the product. They may have various characteristics, as tolerance, economic welfare, security, etc.

*Positioning with Price/Quality: in the notion of quality-price is in the foreground and this positioning Walmart, Absolut, Gucci can be considered.

*Positioning with Use: as emphasizing special use and application of product it makes differentiated from competitors and positioning; Miller, Guinness, Budweiser, Nescafe.

*Positioning with User: Diesel, Chivas Regal, Apple

*Positioning with competitors: as taking opponent major use another positioning or establish opposite postering against the opponent. Avis, Atlasjet

*Positioning with cultural symbols: symbols of culture have taken place in the public sector is used Castrol, Vodacom

For successful brand positioning required things:

- Determination of competitors

- To know how competitors perceived and evaluated

- Determination of the recognition of the position of competitors

- Consumer analyze

- Position selection

-The position to be tested

As a conclusion, it will be easy to go ahead in branding if you occupy a different and special place in the mind of the consumer. Keep in mind having a place in people’s mind is a strategy which will take a long time.

6 Thinking Hat Method which is one of the most popular meditation systems (Six Thinking Hats), originated by Edward De Bono who is considered one of the most creative persons in the world. The well-known person in the field of creative and conceptual thinking, Edward de Bono emphasized:” in the era of technology we live, it is not difficult to collect information”. Moreover, it is important to know how we collect this data and how to use this information to do it useful.

Methods of 6 Thinking Hats ensuring individuals with various thinking perspectives, at the same time, allow us to see any case through a different paradigm. This method also to be used in many branches, in the field of education and it is an effective method of dispute currently. 

Edward De Bono had chosen hat when he brought this thinking method to the systematic case since the hat is an accessory that is easily worn and removable also completes the clothes.  Hats deliver information related to social status and lifestyles of people, moreover connection providing between thought and hat.

The main directions of thought signed with a different six-colored hat. Instead of concentrated on emotion, logic, knowledge, hope, and creativity simultaneously, it provides a feature of separate thinking. It also targeted to make the right decision through systematic thinking. People possess different views. Developing the thinking ability of participants and preventing useless discussions.

WHITE HAT

It is impartial and objective. Interested in facts and documents. Persons wearing a white hat; are analyzing data in their hands, needed information and how can be reached to this information. They are emotionally closed off.

BLACK HAT

Black Slap - a real critic. The black hat wearers must see everything in black. They are always looking for faults and do not believe in words and numbers, looking for a weak spot. Find out the risks and explain why the decisions have been made will not be worked. A black hat protects us from harm, but at this time it should not be exceeded the limit.

RED HAT

Red expresses emotions, feelings, passions, and excitement. Red hat wearers show feelings like fear, anger, hatred, jealousy. Man in the red hat says;'' These are my feelings regarding the topic”. It is thought the most important parts of the plan, the emotional side is removed. In this way, take out the emotional side of the plan.  Furthermore, it would determine the impact of the senses to the theme.

YELLOW HAT

Yellow hat interested in positiveness, advantages, and benefits regarding the topic. It will appear advantages and the best result will be achieved. When we wear a yellow hat, we immediately will make the efforts to ensure the value of the proposal and benefit. Concrete decisions will be made. It is needed to pay attention to the positive aspects of the idea. Black is opposite to hat.

GREEN HAT

It is a hat of productivity, energy, growth and new ideas. When using green hat various proposals are presented while putting forwarding creative ideas. The person wearing the green hat explores the alternatives and the reality of alternatives.

BLUE HAT

Organization of thinking. Thoughts on thought.  The blue hat is an analyst and moderator. It differs from the others and does not work, as it leads others.  This hat is to manage the idea process. It leads all to the common idea. He is like a conductor, listen to ideas, and sometimes advise to change hats: "Your approach is wrong, remove the black hat and wear a green hat." It is a good observer. Analyze the discussed information and makes the right decision.

As an example, a person who decided to purchase a car can use methods of six thinking hats as following;

White hat: 70 thousand km of driving, the year 1996. Price 25.000 AZN

Red hat: I love driving a car that cut off my feet from the ground.

Black hat: Maybe kilometer of the car was reduced. As it is an old car its’ expense is a lot.

Yellow hat: I do my work in a short time and in the morning wake up a bit late.

Green hat: after repairing an automobile I can sell it more expensive near three thousand. 

Blue hat: It is better not to buy this car. 

In a previous article, we looked at how to create content correctly. And in this article, we will consider the concepts and the proper management of social networks of the digital consumer.

Every day it becomes more and more important to become, understand and predict the behavior of digital consumers. A study conducted by a medical insurance company showed that smartphone users, on average, look at their phone for 18 minutes every day, and this leads to the fact that the number of people using a mobile phone in 2020 will be more than the number of electricity consumers. What is a digital consumer? What is he doing? Where does he live? A digital consumer is a group of consumers who use technology to make purchases. Conducts product research or compares with other products via telephone. People do not go to the market as in the past. Using phones, they research products and choose what suits their needs. And this shows the development of the digital consumer, as well as digital marketing, which significantly affects the behavior of digital consumers. Brands with a digital base, trying to keep potential consumers in a digital environment through digital advertising. Especially, they determine the strategic content of audience characteristics and try to attract their attention by sharing stories. And this is the reason for the appearance of consumer confidence in the brand. We will try to explain the management of content, which is also difficult to create, as well as in management.

To get started, you need to create a calendar to properly manage your content. The calendar helps you regulate the process of publishing content and determines when and what content should be published. Regularly and at the right intervals, published content, attracting consumer interest, is turning into an entertainment and information platform. Thus, the consumer will see a solution to the problems in the brand and consider it useful for himself. About the tool used, the content can be adjusted daily, weekly and monthly.

-Daily Twitter posts,

- posting news on Facebook,

-respond to blog comments,

-weekly uploading videos, articles to the website,

-publishing an article or user story,

-monthly filming or contests.

Thus, without bothering users, you can achieve their impatience for the next publication. In this case, you should be where your client is and build a warm relationship with them. Being at the right time in the right place, you can turn into a professional for your customers.

Changing world, life forms and use of habit cause for the development of new and sustainable marketing strategies. If we look through the development period of marketing we will see that it emerged as a passing sales period, marketing period, brand period, consumer period, future period and globalization period.

  The period of the sale is dominated by the concept of product-oriented marketing based on the idea that everything ends.  The best samples were appeared in 1920 with Henry Ford and with the fulfillment of produce emerged concepts of systematic production. However, with the spread of the development of technology due to changed choice and desire customer-based marketing concept, 2.0 emerged.   Today the opportunities provided by the Internet have changed day by day moreover, along with changing from web 1.0 to 2.0 interactive environment “social network” settled.  For example; since 2010 the number of users of Facebook exceeded 500 million and it is used as the most successful web 2.0.

The approach of marketing of a new era is a period of 3.0 means “person-oriented concept. Marketing 3.0 is appointed as a transition period addressing to mind and heart of people.  The most important feature of this period is that consumers acting as a participant at the same time commentator.

P&G is a company that share story with its consumer, brings them story’s commentator, managed purposely at the same time offers valuable content sharing.  P & G’s Welcome to Parenthood story which made for Pampers brand is one of the best examples of how should be managed 3.0 ''people-oriented'' compain successfully.

Pampers Expert of Procter & Gamble has launched series named Welcome to Parenthood by speaking on newly become parents, baby diapers, toilet literary, day and night sleep, etc.  14 parts of series has been published in Pampers.com and its Facebook page. P & G preferred to share recommendations related to parenthood and helped them in the first years of parenthood instead of advertising on pampers diapers. In the web site of Pampers qualified have not touched products moreover, topics have been published such as newly-born baby care, baby items, baby bring up, etc. 

in the web site of Pampers, the products needed to talk about the families who have children with new baby care, baby items, such as child-rearing families to be aware of the quality issues that have been published.

Pampers has not talked on its product and instead of it shared users' experience and spent enjoyable times of families with their children on twitter. You may see the result in below as;

* Series followed as more than 20 million in the first three months

* Positive opinion toward brand up to 15%.

*intent of purchase increased by 10%.

*Mathers talked on series in their blogs and the contents created by users made the brand more valuable.

Many persons eager to corporate on identity and brand with the excitement of starting a new business in the period of development of economic channels in the world and while looking for the route of the new world order or after thousand years of difficulty and crisis for taking new steps, they try to be brand throughout advertising.

We are always in a rush!

As we observe if you take a promotion in Azerbaijan, you should get to used word of urgent. Although we are in a rush, we have fewer brands. 

We have to be a brand urgently!

Unfortunately, advertising agencies have not got “first aid” when a brand gets ill or needs a treatment” scheduling meetings of advertising agencies cover a certain process.

Urgent need for advertising or brand is beginning to talk of a man who is deaf and dumb for many years!

It is like a sudden awake and shout of a person who keeps silent for a long time.  “I have to find anyone for talking”.   Before advertising, you own to it however after advertising it owns you. In other words, what you declared, immediately will influence the feelings of people.

Promoting is like speaking. But, keep it in mind each topic we talk about should be influential and meaningful. If you say white in one day and next day black you will not be accepted in the right way. All of your advertisings must serve quality and reliability which reminds your brand.  Whatever you do, do not give up this path and be persistent.  Didn’t Einstein disappear inside of formulas for mc2 through 11 years? Despite he searched different ways but the goal was always the same.

Sometimes a poem, sometimes a beautiful story, sometimes just a comment or a funny joke, sometimes emotional tears.  Promotion is also so, it’s short and in a short period, it donates your emotional feelings and possibility of imagination. But in advertising, you have 5 seconds for influence on a person’s brain and the attraction.

It is beneficial to know the place of talking and silence. It was explained by Movlana very effectively: " Word of mouth is like an arrow from a bow and that arrow will never back”.

The environment is changing rapidly. The opportunities that technology has given us accelerated our acts, behavior, decisions, and even our thoughts. As is in other fields, it is also similar in the field of marketing.   Now, a formerly prepared marketing strategy or advertising campaign fails in most cases. If we compare the Azerbaijan market with Europe, the USA or Turkey’s market we will see that the failure is not be felt a lot. But after for a while, the economic, business, marketing changes that happened in the mentioned regions began to be felt in our country as well.

Real-Time Marketing strategy has been used since 1990 and today it increased from one to five. Why? Because, customers are looking for information on the brand on the Internet, and they are aware of the product is good or bad through discussions in social networks. 

Some people use social networks to get information, some for communicating with others, and some of just for fun and game. the reality is that a certain part of our day spent on social networks. In this case, we meet with Real-Time Marketing. 

The responsibilities of brands are to keep a group of consumers is defined as Digital consumers in the right place, at the right time and through the right communication. These bring social networks more powerful.

Currently, within the rapid use of the Internet and digital tools, the digital marketing industry is growing up by proceeding to gain great importance. Digital technology in conjunction with the increase in the number of online persons and digital devices result in decreasing interest in traditional media such as television, radio, magazines gradually. The rapid growth of mobile communications has been changed people's consumption habits. "Digital Consumer '' is defined as a group of consumers, such as in the right place at the right time, the right is the responsibility of brands to keep in communication. It is also a kind of digital consumer, which has become a bastion of social networks that makes it more powerful.

From early periods the brands which moved to social networks with the advantage of being first were able to address large masses. While the importance of real-time marketing increasing each passing day, unfortunately, today’s brands ignore this weapon and don’t hesitate anymore to use social networking tools unconsciously. Unfortunately, many brands’ social network accounts disappear with their contents that are empty, not valuable, unavailable to solve the problem.  After that, the brands with a certain mass number were trying to find an answer on what to do, they understood the importance of real-time marketing along with content marketing.

We can start with this question on our main theme. What is Real-Time Marketing?

Real-Time Marketing – is a way of attraction of customers through the event available now, story or action. In other words, the company following the top stories of the day by adjusting its messages and offers related stories and try to deliver it to the customers.  There are two important issues - operativeness and creativity. During the incident (event), when the audience's attention in that it is important to convey the message. Also, the company's message should be different, be eligible with time and be creative.

During the Football World Cup biting of Uruguay soccer player of the national team, Luis Suarez of the Italian national football player Cellini probably remembered by everyone. During this event, some brands came up with advertising posters that can be considered ideal for real-time marketing.

Snickers in its official Twitter account posted like that “More satisfying than Italian”.

“Specsavers” company shared the poster on the “Cannelloni” word which has similarity with Italian player name “Chellini”, added like no “Chellini”, but “Cannelloni”.

A poster related to the Apple brand attracted everyone. 

 Each passing day it becomes more difficult to call upon digital users who are exposed to high communication fire. Purchased in exchange for certain payments makes available to the viewer to end the era of the masses to hold on to the ones that were more valuable than winning. Further to the end of purchased viewers in exchange for certain payments brands realized the importance of keeping existing customers more than find new ones. So, the concept of real-time marketing is created by well-designing, catching the moment and actual reflexing. It creates a significant distinction to the brands moreover, it makes a close connection between brand and consumer.

Purchased in exchange for certain payments makes available to the viewer to end the era of the masses to hold on to the ones that were more valuable than winning. The concept of real-time marketing creating by cleverly designed, the capture of the moment and actual reflex arises. This kind of selection strengthened the relationship of the brand with the consumer. 

Real-time marketing is a marketing tactic that provides the least cost and highest benefit to your brand. We will talk about several small but influential tactics to turn it in favor of your brand.       

  First, follow current events and manage your time well.

* Instead of making noise, talk less and effectively.

Let people are interested in what you have done and when you catch real time you would know that it is time for fist strike. 

Each actual event may not be compatible with the brand try to choose the ways which fit your brand, and will not allow damaging the image of it.

* Within smartly prepared real-time strategy copy your brand to memories of consumers. 

In Advertising communication symbols are used to direct the targeted audience. In Greek language terms of the symbol comes from symbols word and means "I combine". Symbols express, both "existent" and "nonexistent"". For example, the cross, identify "Christian ones", while "make-out" others. In Advertising messages, colors are using a lot for this purpose. While determining advertising messages for searching means of color sense, it should consider in which color group they are placed.  The colors are addressing into an inner world of the individual and make feelings into action.

For example when we are bored we wear blue. The blue color is symbol of the sky, wide horizons, and the sea. It symbolizes the borderless. Represents peace of mind and relax.

Blue and white colors are used in the promotion of drinking water. The message is delivered like "healthy", "natural", and "pure".

The green color also considered among “cold” colors and placed in a group of “water” but makes feels “being in nature” as to be felt inner peace and hope. In promotion for herbal tea, the green color gives messages like '' health '', '' renewal '‘, “healing”.

The yellow color is the symbol of light, life, and temperature. Yellow tones are often used in advertising communication. The color of the air group, representing the sun and energy.

From Air group, white is a symbol of purity, cleanliness. For this reason, white is used in health-related areas. From a Combination of all colors, white is a symbol of innocence according to religious beliefs.

The red color; a color of vitality and dynamism. It shows the physical vitality. Increase appetite, that's why many food companies in the world use the red color as advertising messages.

Purple color is thought of as the final stage of power from past to present. High-level people, palace representatives use always purple color.

Brown; the color of reality, plan, and the system. The color accelerates a person.

Dark blue represents infinity, prestige, and productivity. That's why more than half of the companies use dark blue in their logos in the world.

As a result of the development of technology and the increasing diversification of means of communication by the day brought the concept of communicating in the heat with it. The brand targeted as; to protect current customers, increase the potential customer, increase brand recognition and positive attitudes in the minds of consumers and started to look for the methods to achieve the most effective way refer to consumers affected by the fire of advertising communication.  It made inquires on how differentiation is created in advertising. What is the different advertising in this article? How it is created? We will try to find answers to questions.

       As part of the training camp in 2013, I had a chance to listen to HalukSicimoglu who had creative work under the headline'' The Case for Creativity and it was explained by addressing most legend advertisements of Turkey. He began talking by the mission to make differentiation and move out monotony. Firstly, the search had started with creating a list of 50 advertisements remembered by everyone. It was met with 500 people, and people have chosen their favorite trough 50 advertisements in Turkey.  Finally, 20 legend advertisement emerged and then selected legend ads searched in some scope. Following result appeared which make a difference in advertising from:

1. Sincerity
2. Influential  slogan
3. Courage
4. reality
5. Music
6. sensitivity

Although we do not believe certain formulas’ role in the formulation of Advertising, we may see that some feelings have not changed during the years moreover they have an impact on people.

The main goal of Guerilla marketing is getting the highest profit with the lowest financial cost. In traditional marketing needs investment. But in the guerilla marketing power of the imagination is more important than money. More precisely at a time and do not expect consumers to come and stay in our memories is at the core of this case.

Jay Conrad Levinson explains Guerilla Marketing like that "for entrepreneurs who possess a small budget and big dream. 

Firstly, the word "Guerilla" war had been created at war due to probabilities and its origin comes from Spanish. This approach had been used for the first time during 1807 - 1814 years of Spanish resistance against French Napoleonic. It means Military networks or struggling network and we can say on "Guerilla" as a weapon of the weak. It also had been used as a tactic to destroy the enemy without known as a soldier. Guerilla tactics or insurgency, for the first time, introduced to Europe by freedom fighter Ernesto Che Guevara.

"Guerilla tactics" had been used for the first time in the USA during the 1960s  in the field of  "Marketing in advertising". During those years the occupation of Vietnam and successfully used guerrilla tactics by Vietnamese affected in the marketing sector in the USA. The purpose of Guerrilla Marketing is to bring a high level of interest into its goods, services, and offers while reducing costs used for these items to the lowest amount.  As Guerilla fighter, Guerilla marketing is trying to attract attention to another way.  For the creation of marketing strategies Guerilla marketing which is made with a small budget has to pay attention to the pricing policy. Their offered products and offers need to be charming and to be aggressive and have to be used in each sector.

Before, Guerilla marketing had been used for a better struggle of small firms with large companies. That's why one of the popular pioneers of the idea of guerilla marketing Jay Conrad Levinson has described this approach as an attack of the "attrition".

Another important aspect of Guerilla marketing is the spread of messages to the addressed people in the most effective way. Therefore, the internet is currently reaching 1 billion users and considered to be an application area. Guerilla Marketing conveys a given message easily in an effective way employing internet blocks, online newspapers and magazines, and chat - forum pages.

1. In Canada, a coffee firm produces a glass that looks like a limpid glass. Probably, it takes the attention of people what kind of drink has inside of it, so it was presented an interesting job with very little expense. People do not want to throw the cup, although it is cardboard or they want to show this glass to their friends.

2. A great job from a car firm! There are the eyes around their produced car. What else can be displayed more charming like this in a car?

A coffee farm, with the motto “Hey, City that never sleeps, wake up” to be stacked on the ground with its billboard and sewer covers. Thus, the smoke of coffee is completed. One of the best examples that explain creativity there is no border.   It is impossible not to absorb with less cost such an attractive appearance. What do you think how much could be the cost of the message of brand given to the tens of thousands, hundreds of thousands of costumers?

Offers to Guerilla marketing thinkers:

*Patience

Since selling something patience is needed and has to be patient, minor problems can not be a big deal.

*Imagination

The ability to face up the truth, needed to know what would be in the future beforehand.

*sensitivity

Guerrilla marketers always follow the agenda as to what’s happening, how is the situation at the moment in the cities and countries.

* A strong personality

You should have a very strong personality and ego. People around you such as your friends can be fed up with your sales and that would say: "Change it now, we are tired of that". It's the too bad message you and have to a strong personality for affording it.

* be ready for change

Guerrillas are not scared off changes, vice versa they love it.  By thinking “if I don’t take it, my rivals will take” and make it realize firstly.

*Generosity

Partisans always think so what can I give and what can I sacrifice to clients. Share with your customers, you will also be successful if you make your customers successful and can meet their expectations. 

*Be energetic

Guerilla marketing is difficult and always requires to work hard in the same way. For this reason, you have to be always energetic and hardworking.

*Interest and desire to learn

Partizan is interested in everything and learning because there are a lot of things to learn. As seagulls flying high and for seeing the fish flying down and again fly high. Thus, you can match developments regularly.

*Concentrated

Partisans care about their objectives and targets. They are focus on their work, try to do their business completely.

*Many-sided brain

Some people’s brain is only one-sided. They can spend, read, observe, watch walk everywhere, etc. but these are just kept in the brains while some of them are many-sided brains. After getting the info they put into practice. The real guerrilla having this ability.

Customs and traditions are the most powerful elements which reflecting each society’s behavior from the past.  As every country has its tradition as well as their clothes, food, and entertainment styles are different from each other. Some of them changed over time, but some of them which have great importance to society are sensitive points of the community traditions.

Well, what is the position of advertising which is described as a mirror of the society inside of tradition? What kind of connection could be between culture and advertising targeted to be informed people on Any product or service? If we think about advertising and advertisers’ role in society certain social norms should be known by advertisers. Advertisers, should not be avoided from these norms in their work. First of all, they have to know their society very well and have to provide acceptance of given messages by them in the easiest way.  Moreover, it must be the person who knows the most effective way to use public performance at the right time and place.  During this time, how much the community affected by the advertising, the advertising is formed of affecting by society.

Eliminated borders along with the globalization of world determined differences between global markets throughout the aim of the establishment of universal field, development of technology and speed of increasing communication. Hereby, it has been revealed that different strategies may be used in advertising. The advertising applies to different sub-cultures, especially it is the most important power of today that international companies are trying to develop. Without any doubt, society is affected by advertising in the fastest way.

Fiske, explains the process of advertising like this; the audience gets advertisements, delete messages, place their sub-culture, finally use for their purposes and entertainment. The main responsibility of advertisers is to mobilize different sub-cultures consumers through glocal advertising campaigns without bringing any damage to the global brand image.

GLOCALISATION

GLOCALİZATION is glocal advertising. What is Glocal advertising? Word of Glocal made by a combination of words '' global '' and '' local ''. Global brands are prepared in different countries according to their traditions and cultural values of the country, the advertising that relates to that country's needs indicate cultural values. While brands using cultural elements, they get to benefit both global and local elements, so they would get close to consumers through the emotional point of view.

Mc. Donalds is prepared to campaign based on the fishing sector of Norway and applied it to that country’s people by taking into account the cultural characteristics of Mc. Donald and you may see an example ahead.   Mc Donalds announced a contest for the best fish recipe in the first step and created a blog due to notify message on the recipe. Thus, Mc. Donalds added its menu a product that belongs to the culture of Norway. Mc. Donalds makes use of indicators related to culture via messages in advertising communication. While making a glocal comparing that addressed cultural figures can be listed as follows;

INDICATORS OF CULTURE

-İcons (colors, forms ...)

- Heroes (Individuals)

-Ceremonies

-Values (Beliefs...)

 Mc. DONALDS’ ADVERTISEMENT MESSAGE

 The product manufactured by the global brand gives importance to local values and the product named "Lake Wrap" is to be delivered a message to the other side. 

In message;

Lake → Local

Wrap → Global

Glocaladvirtisment is an ad which is prepared for certain countries and advertised product to be used country-specific motifs and focused on to be popular in related market trough existence of the global brand.

Brand image - This strategy has been developed and introduced by David Ogilvy. David Ogilvy explains, the most important task of the advertiser like that: "Advertising gives identity and personality to brand. Advertising supports a brand’s image significantly.  

The brand image lives in the minds of consumers. For this reason, the difference is not only in the product, but it should also be created an impression with a distinctive brand's image in people's minds.  For the creation of a distinctive brand inside of many similar brands that possess the same product and service one of the most significant ways is to make the appropriate and influential brand image.   The way is to cope with the brand's values and objectives in line with the reason being to try to create a brand identity.

If a brand would have to be a person how would it be its personality, where would it live, or what would wear, would do sport, etc, when you ask these questions to yourself the answers will determine the personality of its. As a result, you will see that the brand has certain emotional values. Brand image is reflecting as the main way which passes through doing promotions moreover, communication to be established with consumer based on emotional values and psychological factors.

2. Sale promise

The brand within this strategy provides consumers with the best benefits advertised by identifying sale promise, whatever is brand doing best.            

Domino’s Pizza

A used campaign by Domino’s Pizza's “to your door in 30 minutes” is a strategy based on core brand promise.

3. Lovemarks

To be a loved brand requires loyalty. It is not easy to be Lovemork called the advance stage of brand evolution. In the period of getting bored with everything and everyone so fast, it becomes more difficult for brands to make an emotional connection with consumers each passing day. For being Lovemark requires the brand to have strong emotional relations with consumers however, forgetting it pass through communication with the consumer.  Moreover, the consumer owns the emotional values of the brand already becomes brand envoy. Thus, the loved brand is not only being in one step ahead as they are ranked in the top level.

4. Repositioning Strategy

Rapid change of target people resulted in loosing the owned position of companies. A large number of the brands, products and marketing strategies make difficulties upon the protection of the position of consumer per day. Meanwhile, the brands, goods or services need to apply for the re-positioning strategies. This strategy also involves increasing brand availability in non-related areas along with related ones.  

5. Positioning

This is an advertising strategy that has been applied since1990s. Regarding this strategy, a particular product or service should be placed in the mind of the consumer and trying to be made a position in the mind of the consumer.

6. Star Strategy

It is considered integration of brand with a different brand ambassador and in this way it is expected to bring a brand into star soon.

If we consider the concept of marketing in the coming years, it will be the year of brands that developed and put appropriate investments to technology for the provision of perfect service of organizational activities towards clients.  Especially, ''Omni-Channel'' demonstrated its success in the field of e-commerce and increasing its importance per day in both physical and digital environments. 

The customers have already searched introduced products and services by brands via phones and willing to get experience in shopping being acquaintance with brands through a different channel such as downloading of programs, planchet or PC. As a result, the Omni-Channel concept emerged and it seems that the brands will have a significant place among marketing strategies in the coming years.

 Multi-Channel marketing targeting to keep the customer on any channel while new trend Omni-Channel marketing introduces the opportunity of experience to its customers in both physical and digital channels. When the clients faced with a problem in the middle of an operation in one channel, he/she obliged to return to the top to solve the problem and for proceeding the process in another channel.  Within Omni-Channel notion different channels have been combined as a complete and uninterrupted. So, it was given an opportunity for the client to proceeding shopping on another channel despite started on a different channel.

The brands which can be lived the same experience for consumers who are doing searches and price comparison at the physical store while terminating trade at the digital channel, this kind of brand will continue distinguished and to be loved brand. 

Domain or Domain name is the address of resource which is included by the user when they apply to the site.  The domain is the name and address of web sites on the Internet. Without this address internet, users can not get access to web sites. A domain is used to recognize the computers’ IP address and it is expressed form with words and simplification numbering system. As it is difficult to know the IP address for web-site visitors, therefore, the domain has been brought to make the site easier to keep in mind. 

 A domain is registered names of words or numbers upon the internet. Being of names, addresses of web-sites are mandatory. Without Domain websites, it would be work only with İP address.

A domain is used in a short description of any resource placed on the internet. We may descript it so, to find any web-resource placed on any page of the internet we have to know its IP address.  Each computer connecting to the internet has İP addresses. We may imitate it to the phone network. Mobil devices connected to the mobile phone networks certainly possess number, as well as each server connected to the computer networks, has IP address. But, for calling any subscriber it's not necessary to save his/her number.  As we have contact history on our phone and we save the name of subscribers there. We can find with name and call any person. In the same way, the name of a domain is the name linked to the IP server and when we address that name, it connecting to server and files based-on site and web-resource appears. When a domain name is written in the Browser address line we can reach the needed site. 

                Domains could be purchased between 1-10 years and may consist of min 2 and max 63 symbols.  Furthermore, letters, numbers, and dash are not used in domains.

                According to International agreement each country has been provided 1st level domain name by indicating belonging of site to that country: .az, east  .ru, .by, .uk, .ua, .fr, etc. there are also 1st level domains related to areas of activity: .gov — state, .com — commerce, .edu — education and others, 2nd level domain consists of site name. For the purchased domain it should be appealed to an authorized organization or domain register.

WHAT IS DOMAIN EXPANSION MEAN?

Com – commercial organizations

Org – non-profit organizations

Edu – educational institutions

Biz – business activity

Gov – state and local self-governing bodies

Info – media

Name – a physical person

Net – participating organizations and projects involved in the development of the İnternet network.

What is the difference between .com and .az?

.com is an international domain extension but .az planned for Azerbaijan. 

SEO – short term in English Search Engine Optimization, translated as “Search System Optimization”. The main target of SEO is to bring sites in search engines (Google, Yahoo, Bing, Yandex, Ask...) into the fore. SEO’s responsibilities including; bring the following items to the top level as search engines, sites or pages. In other words, SEO is the technology of capture of sites to high postures in the search engines. All site owners want to be found at the top of their browser window when viewing the webpage via searches.

Here, the aim is to provide information delivery, service or sales mentioned in sites to more people. The main target is to increase the number of visitors to the site. In finding visitors’ the role of search engines is important. People addressing to search engines to find everything also unknown sites via the internet. In its turn search engines are trying to show the most appropriate results considering all the details.

There are two main kinds of SEO. On-page and off-page SEO

On-page SEO

The goal of inter-site SEO is to settle information appropriately on the site and to make visitors of the site pleased. This includes the content of the website, design, copyright, records volume and keywords elements.

E.i what is "SEO?" let’s think to prepare an article to explain it.

* This post initially should be titled. 

*In this title, it should be the keyword. For example, what is SEO or why SEO is needed? How is doing SEO?

*later, the topic should be explained based-on the right divided paragraphs.

*It should be at least a picture related to the theme. In HTML section information, should be recorded over Title and Alt for pictures.

*It is important to give a link to any writing inside of your web-site or on any other site.  In this case, your site will be selected more by search engines.

 It is necessary to write to be used scripts in your site such as following HTML, CSS, PHP. It is also advisable having fewer mistakes in the codes of the site.

Off-page SEO

In off-page SEO you work to get backlinks from another website. It is a term called BackLink. Due to search engines if a site given a lot of backlinks, it means that the mentioned site is as much as popular and trustful. However, some of the owners purchase hundreds of backlinks in a short period and try to increase the rating of the site artificially. Even, regarding this, there are paid services. However, the search engines and especially Google is trying to prevent it.  If you also intended to do that, refer to search engines your site's popularity and confidence will be useless.

For the development of your site, you should follow the rules of Google. Google brings the first places of originally written sites. You need to use original, fully understandable themes when you prepare your website. Here copy records do not come out in first rows. For example, you may look at its ranking by taken any words on google. Furthermore, search words must match the text, it can not be a virus or harmful content. 

Google analyzes the popularity of the site through regular increased visitors, as well as links on a page and shared information. As much as growing share channel and their numbers, related pages become in first records.

Web site (or website) is reflected in the identity of any institution and published online systems in a national and international network environment in order to implement promotional activities.  Web site owns at least one URL by having a special format, which includes the text (text), graphics (graphic), references (hyperlink) and animation (animation). The website is only a service that works over the Internet. Each site is a folder made by coordination of files with each-others and placed at least in one server. The opportunity has been made to sites to look through the Internet, and thus the flow of information becomes much more simplified.

As dynamism and interactivity increasing sites began to focus on core functions such as the online stores, virtual offices, media center. A contemporary number of sites probably equals to types of business. Today not only companies as well as everyone trying to get their own site (blog). Sites have turned to new and non-replaceable technology in information exchange since the site does not need any rest, unlike a company or person. It is possible to visit sites via internet 24 hours a day, 7 days a week limitless. At the same time, while performing many functions such as stores, office, seller, secretary and other many posts. Moreover, it has the ability to work without mistakes for years once it has been prepared properly. Despite all these advantages, its preparation and operation requires less financial support and it makes sites accessible to everyone. In addition, the web site is the most efficient and easiest advertising type. The sites provide the transition of your company or business to all over the world. The web site is an indicator of your business including professionalism.

TYPES OF WEBSITES

There are two kinds of web-pages: Static və Dynamic

*Static web-page consist of "clean" HTML tags. 

*dynamic web pages active codes are used: RNR, ASR, SSI... and etc.

 If the indicated date has been changed each time in the static page by the master before page to be sent to the browser, the date automatically is changing in web server, dynamic web-page. All the pages of the website should have the structure and the system.

Main elements including Web page:

*headline of the page (banner);

*Navigation elements (menu) – used switch from one page to another one;

*Graphic imagination;

*Text blocks.

It is gathering of the same-theme pages and able to apply on the internet through HTTP/HTTPS protocols. A general collection of web sites creates World Wide Web ----www.

Pages of web sites are connected to common domain addresses and own the same logical structure. The concept of the Web site is closely linked hosting with the notion of server, provider, domain, network, and so on. It can be placed in a number of domains and websites in one server (computer) within the development of Internet technology. 

World Wide Web – WWW is a service providing displaying pages that start with WWW and refers to collection of public web-site connected to the internet world-side.

The first website was invented by Tim Berners-Lee on August 6, 1991, in the world. In that site, he gave general information on the new technology of the World Wide Web (WWW) as well as talked on the URL address system and HTML language. In the related site, it was also informed set up and operation of web servers and web browsers. The mentioned site is the first Internet-catalogue so, that, Tim Burners-Lee has displayed the list of transitions to other sites here.

Tim Berners-Lee has believed in the availability of conducting information exchange rapidly and effectively on networks through using hypertexts.  For the realization of this idea software, Enquire project created in 1980 by him and finally www standard was approved at CERN in 1991.  Tim Berners-Lee is known as the father of web-technology – HTTP, URI/URL, and HTML.

Programming languages for Web pages

*HTML (hypertext Markup Language) is the standard mark-up language and possessing basic commands such as text formatting, compose the image, giving of font size and colors, compiling of reference and schedules. Many web pages are written in HTML and its extended versions.            

*PERL language was developed in the 1980s. It was created by means of effective processing of large text files, generating text reports, and management issues.  It has broad ways to work with lines, massives, data conversion tools, and information systems.

*PHP- is a scripting language designed for the development of dynamic web-pages. Rasmus Lerdorf wrote Common Gateway Interface (CGI) program in 1994 later by improving them he created the PHP programming language in 1995.  Mostly PHP, Linux operation System, PHP, MySQL database and Apache web server shortly written as LAMP (Linux, Apache, MySQL, PHP).

Corporate style is a style consist of visual, text, and voice products and expresses the business structure of any company (firm), its product’s& services differentiation strategy, or indicate its power. It is representative upon reflection of the identity of the company or (firm).

In an emerging economic environment, we may call corporate style activity that distinguishes you from rivals and all the work provide your target audience. 

Corporate style products

• Vizitcards
• Booklet, Flayer
• Catalog
• envelope
• form
• bill
• poster
• File, CD
• promotional products
• Corporate clothing and accessories
• Individual presentation cards

Advertisement — is an informative tool used in the purchase of any product or use of service by people whether the support of any political candidate or idea of him/her.

It may be transmitted through advertising, newspapers, the internet, radio, billboards and so on. As a rule, advertising reflects information on the name of the advertising product or service, also how it can be useful for buyers. In many cases, promotions trying to persuade potential buyers to use advertising products or services of any brand. Modern advertising has increased at the end of XIX and in the beginning of XX centuries.

Commercial-oriented advertisers are aimed to increase way of branding consumption of their products or services in consumers’s memories trough the establishment of connection between the characteristics of the product and the brand. Advertising info can be delivered with many different media including traditional newspapers, magazines, radio, television, billboards and so on. Advertising can be placed on behalf of a company or organization advertising agency.

Various organizations that spend money on advertising can be promote not only for products or service considered for consumers also might be promote political parties, religious organizations and government agencies.

Advertising costs have been increasing in recent years. In 2007 ads cost has been calculated as150 million in the USA but it is as 385 million worldwide and later it is expected to exceed $ 450 million in 2016. At the moment, many people are looking for cheaper, but at the same time more effective advertising methods. Cheaper advertising forms can be addressed to direct marketing and promotional advertising products. As an integral part of any campaign or event direct marketing which provides direct effect to people whom promotional advertising products can be given. As a rule, Promotional advertising products are purchased in a mass way therefore, it is a cheaper method. Promotional advertising products along with direct marketing ensuring a very effective marketing campaign with a small amount.