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Brand strategy is the determining factor of businesses. Just as our name, personal qualities, skills and purpose set us apart from others, businesses need a brand name and strategy to be recognized and different. Branding is the sharing of branded content and images in digital and print channels that differentiate a business's products and services from its competitors. People come across hundreds of new brands on social media every day. Of course, these are beneficial to the customers, but the proliferation of new brands in the market creates a fierce competition for businesses. Therefore, many factors should be considered in the branding process. Factors to be considered in the branding process are: • Your brand should have content that will positively impact your customer base. • It should reflect the vision and mission of your business. • It should differentiate you from your competitors. • Your brand name should be short, clear and catchy, easily pronounced by customers. • If you are a worldwide business, your brand name should sound comfortable in other languages. • You should use a domain name suitable for your brand while creating your website. • You must use successful advertising and marketing solutions.   Your business should build customer first-sight trust and differentiate you from your competitors. The way for the business to reveal its original position is through the language of expression and the messages it conveys through visual and written designs. Before starting the brand creation process, you should analyze current market conditions and research your competitors no matter what industry you are in.    

Influencer marketing is a tool that allows you to increase your brand awareness and increase your sales faster than other marketing channels today. While the term influencer marketing is new to people, this type of marketing has been used before. For the first time in the 18th century, a man named Wedgewood used the propaganda of the King of Great Britain to promote and sell the medicines he produced. In later periods, businesses presented their products to the audience through printed advertisements, radio and television. With the use of social media channels, the target audience has changed. As people spend more time on social media, digital marketing services have become indispensable. Influencer marketing is a marketing strategy that collaborates with Instagram users who have a large following on social networks. Why is influencer marketing successful?  Because influencers have an audience that trusts them and follows them. That's why influencer marketing is more effective than social media advertising for gaining followers and increasing sales. Followers may not buy your products through social media ads, but when an influencer recommends them, people will voluntarily want to buy those products. Influencers fall into 4 categories. This includes mega, macro, micro, nano influencers. Mega influencers are people who have 1 million followers on at least one of their social media channels. Macro influencers are users who have 40,000 to 1 million followers on at least one social media network. Micro influencers are people who have 1,000-40,000 followers on one of their social media channels. Nano influencers, on the other hand, have a small following in their area of ​​expertise. They are also more selective about advertising and collaboration. When it comes to influencer marketing, some brands are willing to work with mega-influencers with large followers mainly because they aim to reach more people. But the important thing is not to reach more people, but to gain the right

"Kepaz" Professional Football Club is a football club representing Ganja, the second largest city of Azerbaijan. The club was founded in 1959. "Kepaz", one of the two most successful football clubs of Azerbaijan during the Soviet era, has won the Azerbaijan Premier League 3 times and the Azerbaijan Cup 4 times since 1992. "Kepaz" is one of the football clubs with the largest army of fans in Azerbaijan. A partnership agreement was signed between the "Web Coder" agency and "Kepaz" PFK. The contract was signed by Ilgar Nadiri, the executive director of the "Kepaz" football club, and Rashad Gafarzade, the head of the "Web Coder" agency. According to the agreement Our company has been entrusted with the development and security of the website, domain registration, hosting and corporate email services for "Kepaz" PFK.

Keep up with the latest with the fundamentals of digital marketing to stay on top of the game because the internet world is continuously changing. What are the fundamental tenets of digital marketing, though? The fundamental ideas you need to understand in order to succeed online have been compiled by our digital marketing professionals. These professional suggestions may be applied across all of your digital marketing platforms or as part of a larger digital marketing plan. Read on to discover the key digital marketing principles to help your business succeed.   What is Digital Marketing? Company owners that do not have a specialized marketing staff frequently outsource their work to a digital agency like We Influence. Understanding the fundamentals of digital marketing is still crucial. Digital marketing is concerned with taking advantage of possibilities found online and using digital platforms and devices to promote goods and drive sales. Given that customers spend so much time purchasing online these days, digital marketing is the most successful marketing strategy. Oberlo estimates that in 2022, experts anticipate 266.7 million digital consumers. This is marketing in the twenty-first century. The main forms of advertising during the 20th century were on TV, radio, and in-store signs. Search engines, social media, email, and other websites have largely replaced traditional media as the most efficient means of connecting companies with potential customers. Digital marketing is essential for increasing brand recognition for your company and driving sales. Most businesses have websites, and if they don't, they at least have a presence on social media or a plan in place for digital advertising. Consumers today rely on and expect digital content and marketing to help them make decisions when making purchases. You need to embrace digital marketing if you want to compete. What are the Types of Digital Marketing? Digital marketing is always changing, as we already said. The primary techniques are outlined below with a succinct explanation: Search Engine Optimisation (SEO) – this is the big one. It optimises your website to “rank” higher in search engines. Content Marketing – Creating and promoting content to grow your brand and connect with customers Social Media Marketing – promotes your brand and content on social media channels to increase traffic and growth. Pay Per Click (PPC) – driving traffic to your website by paying a publisher every time your advert is clicked Affiliate Marketing – performance-based advertising where you offer a commission to other websites or influencers for referring sales for you Marketing Automation – software that serves to automate your essential marketing Email Marketing – a way of communicating with audiences, often used to promote content, discounts and events Online PR – like traditional PR, but online to get coverage with digital publications, websites etc Inbound Marketing – a marketing methodology where you attract, engage, and delight customers at each stage of their journey Sponsored Content – you pay a third party to create and promote content discussing your brand or service So, we’ve covered the main types but what are key digital marketing principles?   Content Marketing The phrase "content is king" may be familiar to you. It shouldn't come as a surprise that not all of the Content on the internet will be of great value because there is an infinite quantity of it. By producing original, interesting, and shareable material, a comprehensive content marketing plan helps you stand out from the crowd. From unique messaging and high-resolution graphics to navigation and page design, your material must be of the greatest caliber. Giving clients what they want will make it simple for them to grasp your product and pick you over your rivals. Your present and future consumers connect with you because of your content, which is everything to them. Additionally, your material must be current, consistent, and relevant. Your brand will suffer if your content is useless since it will be diluted. Your relationship with your clients may suffer as a result.   Understand Your Customer This means that you need to conduct some study. Your content marketing, email, and social media marketing efforts will benefit from an understanding of your target audience. This notion can seem obvious, yet while looking for the next "great idea," it might go overlooked. Also, the finest communications are straightforward and plain. By speaking to your customers in a plain, understandable, and straightforward manner, you must grab their attention. You must specifically target your market if you don't want to lose out on sales. To understand your audience's demographics, you may utilize a variety of technologies, including Google Analytics. Involving people in qualitative and quantitative research is another option, particularly if you're a big business or trying to improve the user experience of a service.     Test, Measure, Optimise Monitoring, testing, and measuring your analytics is vital for optimising your digital marketing strategy. Digital marketing is unrivaled when it comes to gathering useful customer data. This information helps you to make wise choices and move forward, whether it's the overall number of Google searches about your business or the volume of repeat customers and website traffic. Set specific goals while experimenting with digital marketing strategies. For instance, you may set a goal to send a number of email interactions each month or to increase conversions using a campaign or on your blog. Every objective you select for your marketing strategy should be quantifiable. Instead of setting definite objectives, you might wish to keep a monthly tracking and growth target in mind.   Keep it Simple We briefly mentioned it previously, but when it comes to marketing, there is no greater guiding philosophy than making things straightforward and understandable. Because they are overly intricate, digital marketing efforts and initiatives frequently fall short of the target. Therefore, keep your communication brief. Users' internet scrolling attention spans have shrunk. The best material for engagement is concise and clear; this doesn't simply apply to messaging. As part of the user experience fundamentals, your website should be speedy and simple to browse. When using novel marketing techniques or improving your tried-and-true techniques, keep things basic. In this manner, if they do fail, it won't be disastrous. Instead, see each marketing initiative as a test. Strategies and techniques may be changed until they are effective and continue to evolve. Be brief to engage with your consumers in the busy digital space.   Don’t Stand Still New platforms, trends, and technologies are continually developing in the digital world. As a result, your digital marketing must also change. You must make a commitment to continuously seeking to advance and develop. Your blog? Great, try emailing them and posting about it on social media. Set aside resources for study, such as time and money. Investigating what your competitors are doing successfully and poorly as part of your study will help you choose where to concentrate your marketing efforts. You must invest the time and effort into predicting trends or developing your own if you don't want to be the one who jumps on the newest trend and loses ground to rivals. This extends beyond simply you. Your consumers are also a part of it; for instance, you must adjust to their shifting wants or based on their feedback via sales or site traffic.

On February 8, 2022, the next meeting of the Networking Azerbaijan business club took place at the Fairmont Hotel in the Flame Tower.   At the event, the partners of the business club were awarded the "Gold Member" and "Silver Member" awards. Rashad Gafarzadeh, a permanent member of the Networking Azerbaijan family, represented us at the event as the Executive Director of the Web Coder Agency. The main purpose of the event is to make new acquaintances, develop and expand business contacts with various business people. The event was attended by businessmen and representatives of government agencies, who were provided with the necessary conditions for the establishment, development, and expansion of business relations. At the event, which was attended by about 150 people, Networking Azerbaijan club partners and members were awarded the Gold Member and Silver Member awards. Orkhan Hajiyev, the co-founder of the Networking Azerbaijan Business Club, greeted the guests with an introductory speech and spoke about the establishment of business relations, future development, as well as the club's larger projects. He noted that the socio-economic development of the country is directly related to the success of entrepreneurship, as well as the implementation of various business projects, the implementation of creative and innovative ideas. After the speech and presentation, a buffet was organized to re-establish contacts between the guests and continue discussions. We would like to inform you that Web Coder Agency was awarded the Gold Member Award by Networking Azerbaijan for the first time. Entrepreneurs discussed the latest trends and innovations in the business world, as well as shared their views and experiences on solving problems and issues in the postpandemic period. Like all events of the Networking Azerbaijan Business Club, this meeting was held in a relaxed and pleasant atmosphere.

With the improvement of digital platforms today, the importance of UX and UI is growing, and so most people are wondering what UX and UI are, what features they have, and how they differ from each other. In this article, we will address the key aspects of UX and UI, which are invaluable in designs, by answering relevant questions.   Although UX and UI design have different functions, they are interrelated and complementary. Both concepts must be constantly updated. We will try to explain and explain what the UX and UI design is and what the differences are, covering many elements from the content to the colors to be used.   In general, UX (User Experience) is a user experience, whether it is the design and development work performed by companies to ensure continuous customer satisfaction or for users. UI (User Interface) means a user interface which are designs that aim to create a longer, more quality interaction by giving the right directions to internet users. Let's take a look at what UX and UI designs cover and the differences between them.   UX Design User experience (UX) covers all user interactions in design from A to Z. That is, we are talking about all the good, bad or interesting experiences that the user has in the process of interaction. UX, which has a wide range of coverage, can be formed from data obtained from user tests. UX establishes user interactions about where, when and how the details to be included in the design will occur.   We can say that spending time on the website without getting bored and having fun is the result of the details in the UX design process. The UX design decides which button is where.   The fact that people are more right-handed, read text from left to right or notice more light colors are just a few of the details considered in the UX design process.   UX design focuses on the user experience of a product or service used in everyday life and includes every factor that shapes the user experience, how the user feels and the operations they want to perform.   The goal of many digital product developers is to enhance the user experience. Ensuring easy use and ensuring that visitors enjoy the product in the simplest way is to create a kind of customer satisfaction that can be achieved with a good user experience design. No matter how much we try to describe the user experience by choosing the right words, it is almost impossible to eliminate uncertainty in this area. Because the user experience is actually a process based on trial and error. No designer can know how to use a product without testing it. For this reason, UX designers often work on several designs. That is, after discovering more than one design, they open each of them for use, and after receiving feedback, they decide which design is better.   UX design, which is an important decision mechanism for the fate of the relationship between users and companies, can be applied to almost any product or product detail. A good UX design can turn a potential customer into an existing customer very quickly, and bad designs can cause you to lose them all. We can say that these designs, which are included in the market research processes of companies, are based on analysis and testing to satisfy both companies and customers.   What does UX Designer do? UX designers conduct market research, product development, strategy, and design work to create a good user experience for a product or service. They build a bridge between the customer and the product, helping the company better understand and meet needs and expectations. UX designers strive to make their products, services, and technology as user-friendly and accessible as possible. In doing so, they reconcile the user's wishes with the business. UX designer mainly uses programs such as MindManager, MockPlus, SmartDraw, UserTesting, Microsoft Visio, InVision.   UI Design The user interface (UI) deals with interfaces in design, i.e external design. All appearance-related designs are related to the UI design. At this point, you can mix it with UX, but there is a subtle difference. UX deals with user interaction with a design based on user experience. The UI is more about design appeal than user interaction. In other words, UX is related to our perceptions and UI is related to our vision.   Thanks to the UI design, all the buttons are in place. The “search bar”, “Contact” section, “About” section or gallery are placed in the most attractive way in the UI design process.   We can say that UX actually includes a UI design. User interaction and experience, which are important for UX design, are also taken into account when dealing with where the search engine or our About section will look best. For example, if we take a bag used by both women and men, the size, shape and appearance of the chain are related to the UI. Where it will be more useful and what color will be preferred depends on the UX.   All of the visual designs used to ensure that the user can easily navigate the website, easily access the information they are looking for, and stay on the site for a long time thanks to this convenience are UIs. Formal orientation improvements, aesthetic details and everything related to appearance belong to the UI design. Graphic elements such as page structure, buttons, images, lines, colors are part of the UI design.   What does UI Designer do? The UI designer composes the site navigation, user interface type or product type in a completely intuitive way, trying to achieve its goals without confusing the user. It focuses on all elements such as interface and typography, color scheme and pattern. UI designers spend a lot of time designing interfaces using tools like Sketch, Figma, and Photoshop to create diagrams and boards. They also perform UI tests to make sure the product meets the specifications. The most important aspect of a good UI designer is to understand the customer. Through ongoing research activities, they learn what makes the customer happy, what problems they are trying to solve, and what solutions are most important. UI design is seriously about aesthetics, and the goal of a UI designer is to satisfy the customer. Examples of programs used by UI designers include Adobe XD, Sketch, Gravity Design, Affinity Designer, Figma, Adobe Illustrator, and Adobe Photoshop.   DIFFERENCES BETWEEN UX AND UI UX and UI, which should not be separated for successful design, but should be included in the design process as a whole, can sometimes be confused with each other. Therefore, it is necessary to touch upon the unique features and differences of UX and UI designs, to eliminate the question marks in the minds of those interested.   The UI embodies the digital stages, while the UX focuses on user behavior and keeps them separate from the digital world, but still tests them in the digital environment. The UI focuses on the visuals of the design, taking into account how the relevant design will look in the user's eyes. UX, on the other hand, builds on how the user interacts with the design rather than the visuals. Based on these differences, it can be said that UX is a broader concept that encompasses the UI. In other words, UX is abstract and UI gives concrete results.   • UX design deals with user interaction. The UI is interested in how the design will seem to the user. • Success for UX design is how many customers it attracts. Success for the UI is how pleasing and beautiful it looks to the eye. • Tests can be used in UX design, but not in UI designs. • UX is more related to human psychology. • Although the UX design process prefers to be knowledgeable on topics such as psychology and sociology, the UI design process prefers to have sufficient knowledge of web design. • UX design is a process of developing and improving the quality of interaction between all digital faces of the company and the user. • The UI design theme is the best way to transfer all the powerful visual assets of your brand or business to the interfaces. • Tests, developments, research and content issues to achieve quality results are included in the scope of UX design. • UI design allows the user to have an interactive orientation on any platform related to your business. • The successful transfer of non-digital experiments to the digital world is, in short, the subject of UX design.   History of UX Design Learning the history of UX design helps to understand the basic principles. Although the term UX was first used by Don Norman in the 1990s, it was not long ago. UX design is based on the ancient Chinese Feng Shui philosophy from 4000 BC. There is also evidence that in the early fifth century BCE, ancient Greek civilizations designed tools and workplaces based on ergonomic principles. The widespread use of UX design began in the late 19th century when great thinkers such as Frederick Winslow Taylor and Henry Ford integrated their experiences and design principles into production processes.   The history of UI design is a broad topic as it is directly related to graphic design and will be covered in our next blog posts.

Today, the Heydar Aliyev Center hosted a presentation of the website "zefer.az" dedicated to the 44-day Second  Patriotic War. We are proud to say that the design and programming process of the website "zefer.az", which is the virtual chronicle of our "Victory", was carried out by Webcoder.   The site is prepared in an encyclopedic format and contains information about the Second  Patriotic  War and the "Great Return". The site consists of 12 sections, 62 sub-sections, 4000 pages, 7765 photos and 757 videos.   The presentation was attended by a number of officials and prominent people, MPs, members of the public and the media.   The moderator of the event, Humay Gasimova, an employee of the Presidential Administration, statrted the event of the presentation of the website "zefer.az" dedicated to the Victory in the 44-day Patriotic War.   Then the memory of our martyrs who died for the territorial integrity of our country was commemorated with a moment of silence.   During the event, a video dedicated to the website "zefer.az" was shown.   Saadat Yusifova, Deputy Head of the Department for Work with NGOs and Communications of the Presidential Administration, addressed the event. In her speech, she noted that taking into account the importance of the glorious 44 days of the Victory Day, the history of the glorious Victory, the website "zefer.az" was created by order of the President of the Republic of Azerbaijan, and "memorial.az" was created to immortalize the memory of our martyrs. Later, she spoke about the ideas and goals of the website "zefer.az" - a virtual chronicle of the path of victory of the Azerbaijani people, which has been prepared for 30 years and passed for 44 days”   Zahid Oruj, Chairman of the Board of the Center for Social Research, Chairman of the Committee of the Milli Majlis, spoke at the event: "The 44-day war is a new, bright, magnificent chronicle of our national and political calendar. The people of Azerbaijan have not only put an end to 30 years of occupation but also skillfully changed regional and international conditions for the sake of justice and truth in a long time - almost 300 years. Therefore, no "success story" makes a nation more lasting and strong on the world map than the victory in war. The formation of collective memory to form a new national and political identity, the creation of hundreds of platforms and resources for this purpose, not only from the state and government but also from all socio-political groups, religious, ethnic, and cultural differences requires everyone who is able to unite to take concrete action. The creation of hundreds of literary, artistic, and scientific examples, the writing of memory books, the transfer of real history about the heroism of our army to stone chronicles pose extraordinary tasks for present and future generations. "The zefer.az information platform opens up great opportunities to bring together the creative power and energy of millions of Azerbaijanis, to turn every page of the 44-day holy war into an indelible" hard disk "of history."   Sabina Hasanova, Deputy Editor-in-Chief of azvision.az, said at the presentation of zefer.az that the idea and concept of the site belong to the Presidential Administration. Design and programming works were carried out by Webcoder Agency, and the content was created and filled in by Azvizion. Initially created in Azerbaijani, the site will be available in English and Russian.   Captain of the special forces, a veteran of the Great Patriotic War Vasif Dilavarzadeh stressed that the war was not without losses, pain and hard work. In the Second Karabakh War, the whole world saw the determination of the Azerbaijani people, the fighting ability of our army, witnessed the national unity of patriotic Azerbaijanis, their support for their Supreme Commander-in-Chief, and their close unity around him.   The presentation was supported by the Heydar Aliyev Center, the Center for Social Research, and the Media Development Agency.   The 44-day Patriotic War is our glorious history, and we are happy to play a role in conveying this history to everyone, now and in the future, and we congratulate our team members!  

Graphics is a field of visual art that has a long history since ancient societies. Graphic design, an art form in which images are conveyed to the other side using images, has a very important role to play. While graphic design draws attention with its applications in modern life and in any environment, it is possible to come across graphic design products in many areas, from packaging to sign systems, from printing to banners. This profession, called graphic design and has a long history, is now practiced on digital platforms. Graphic design research resulting from a creative effort is used in many fields. When companies want to reach their target audiences, they can use graphic design elements to bring their products to market. The work of graphic designers can be found even in food packaging or poster design. In the past, work in the field of graphic design was carried out with brushes and various pens, but as a natural result of evolving technologies, research in this area is carried out mainly by computers. By combining talent and imagination, research in the field of graphic design emerges. One of the most important elements of design, color has a very significant effect on visual perception. During the presentation of graphic design, the artist's imagination, creative effort, cultural features and the tools he uses are influential in the creation of the work as a whole. Works that appear in this branch of art; results from the use of many elements, such as balance, contrast, proximity, adaptation, scale, movement, or emphasis.   What are the areas of graphic design? Graphic design can find its place in many areas of modern life. One of the topics of interest for many is What Are the Areas of Graphic Design? There is information on the question. As for graphic design, it is possible to work in the following areas: Logo design website design Illustration Typography corporate identity designs Poster, billboard, brochure designs Business cards, catalogs, labels, packaging designs   Who is a Graphic Designer? Graphic designers working on the art of graphic design can create works on many topics, such as websites, books, magazines, product packaging, posters. Graphic designers with creative personalities are expected to have a wide imagination and be aware of various technological programs. There are certain programs and sites used in graphic design, let's look at some of them: Freepik - You can meet your graphic design needs such as background, logo, icon, vector design with Freepik. On the site, where both paid and free designs are available, you can use ready-made designs by making changes to file formats such as AI, PSD, EPS, TTIF. Freepik, which also includes vector designs, will be one of the most visited sites for design. Pixeden - Mock-Up files are undoubtedly one of the most used by designers. Thanks to Mock-Up files, you can see what your design looks like in any environment and use it when presenting it to your customers. Like Freepik, Pixeden offers free Mock-Up options for the designs you create. Behance - Behance is one of the first sites visited by those who want to improve themselves in the field of design. On the site where users share their portfolios, you should definitely look at the shared designs in which you want to improve yourself. Creativeblog - If you want to do professional work in graphic design, Creativeblog is for you. Creativeblog, which provides access to many content such as design trends, drawing techniques and useful resources, has articles that minimize common errors in designs. Use the site to better understand concepts such as UX (user experience) and UI (user interface) and to improve yourself. Graphic Burger - An alternative to Pixeden and Freepik, Graphic Burger has very useful content, especially for people who want to design social media images. For example, if you run an Instagram account and are looking for innovative stories and post designs, Graphic Burger will be more than enough for you. Photopea - If you want to do something without installing any design software on your computer, Photopea has exactly the features you are looking for. Providing design capabilities on the website, Photopea helps you manage many simple processes without the need for any software. Being able to use it without requiring a membership makes it one step ahead of other design sites. Dribble - A site like Behance, Dribble is perfect for anyone looking for design inspiration or wanting to share their portfolio. On a site where thousands of new designs are added every day, you can find the best examples you want to develop yourself. Canva - You need to be a member to be able to design in Canva with features like Photopea. Featuring the motto of free forever, Canva has features that can meet your needs in many areas. In addition to graphic design, the site also helps you edit videos and present presentations. Design Inspiration - The best logos, images, websites, photos and patterns of the most talented designers in the world are reflected to facilitate the work of each designer. Baubauhaus is designed to meet your daily needs in design, illustration, photography, fashion and above all art. Shutterstock - Shutterstock inspires graphic designers, creative directors, video editors, filmmakers, web designers and other creative professionals by providing a variety of content to businesses, marketing agencies and media outlets around the world. The developers are adding their work to Shutterstock, a platform that users buy and use for a variety of personal and business projects.   Free vector sites for graphic designers: Many vector sites are paid, which means that reaching vectors that will make the work of graphic designers easier is sometimes very expensive. In addition, even if you find a free vector site, you will not be able to find solutions for your needs due to poor quality content. For this reason, we have also mentioned the sites that provide free vector services for "help": Vexels - Formerly known as VectorOpenStock, Vexels offers thousands of free vector graphics and designs to users with an easy and user-friendly interface. This site is an online editor that allows you to personalize and edit vector designs, add new elements, and change things like colors and text through your browser. Flaticon - FlatIcon has more than 480,000 free vectors. The site's database is full of free icons in PNG, SVG, EPS, PSD and BASE 64 formats; so whatever the type of vector you are looking for, you can find it here. In addition, let's not forget that these icons are collected in more than 9,000 groups. BrandEPS - With more than 9,000 brand logos and more than 3,000 brand symbols, BrandEPS can be the first address you contact when you need a logo in a hurry! BrandEPS, which stores JPG and PNG files as well as SVG files, is one of the best free vector service sites offering free downloads. It has a user-friendly interface and the search button can answer your queries very well. If you say, "I don't know exactly what I want," you can have an idea by looking at the vectors in the title of the latest works and finish your work in a short time.