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If we can not know the effective ways to work, unfortunately, we can find ourselves in an unsystematic structure. These; 1- Find an excuse: if we look at work through its negative aspect the work to be done will be increased at least twice.  2- Satisfaction: if we don’t have enough information on work to be done then we will reach our goal through long ways. Each information will present to you more time. 3- Training: as much as you care and make attention to your work you will finish it quickly. 4- To be concentrated: it is currently getting one of the most difficult things. Don’t allow other activities to prevent your main works, especially don’t waste time on social networks. 5- You: Biological and mental carry are important factors for doing your work. An active person will never sit on the table for a long time but short breaks are always useful.  6- Love: you should love work to be done by you. Any works that were done without love and willingness are worse. 7- Searches: it will be difficult for your business if you don’t have the necessary searches or don’t have information on any development related to your work.   Because there is enough experience due to that which has already been made. 8- To understand: even the most difficult work will be solved immediately if you concentrate on it. 9- Time Management: it is useful first to start with the most important work while doing others later and take advantage of doing less beneficial work at the end. Of course, the work environment has many difficulties and it is in the hands of people to over it in a simple way and a short period. Otherwise, an incomplete business will hit a person.

How some people can be so creative? Is there any way to be creative? Often asked questions who pursuits creative ideas. Well, what is exactly this creative work? Is any theory closed or does it have mold? Creativity is neither innate talent nor the sudden source of inspiration. Creativity is knowledge of what is set out earlier, to speak that has not told before, an attempt has not been made before. The necessary thing needed for creativity; to own information and different way of thinking. If you want to improve creativity have to be cultivated. Nourishing in this sector is one of the most used words.  Read the book, go to the movies, but when you doing these activities it is very important to know; what kind of movie is it and why do you watch it? It is crucial to watch as; I wonder if can I use a scene from the film? Do I take a scene that has not been used so far for use in advertising? That's why it is needed to be fed but in the right way. Well, is it possible to manage the stage of the creative process? If we look through this process from the book of Jack Foster “how to get ideas”? Initial step: Refer to your product or services must be ”to collect the raw materials”. Second step: Assimilate and investigate the relationships between raw materials. At this stage, if you can not solve the problem quickly, you may have a coffee break. Third step: this is a stage you can see the light from the end of the tunnel. This light can be light of train which comes quickly upon you and that moment is quite impressive which means you have an opinion. Congratulations! Fourth step: this is a stage in which analyzing that train goes or not, how many vegans could be lead behind it, and the most importantly analyzing stage is training could be derailed or not. When we look at the research on the award-winning creative ideas we will see they could be classified under approximately 90% are certain molds. In creative advertising, several molds appear by investigation making advertisements so far. For example, you are looking for an idea due to a golf tournament held in France. Firstly, you started to survey. What can we do to explain that tournament? For explaining that we can advertising as combining a croissant and golf ball. This is creativity. If you can combine 3 or 4 things. Creative molds are combining, similarity or reverse imaging, exaggeration, metaphor. However, there are also different molds and when you find them you become creative. Let’s see some examples; 1. Combining Regarding your products and service bring “material raw” according to a pre-determined direction or message. 2. Action Forward advertising to the user. In this stage, be modest and clear. 3.Simulating The symbol associated with the product to embed with your message. 4.Reduction Check the text, product, product name, and sticker logo. 5.Exaggeration To exaggerate as much as you can. 6. Alternative Directly focused on a product not to profit 7. think vice versa How would be life without a product? 8. Excessive effort Try to see your product from the eyes of the consumer.

It doesn’t matter how much you are attracted by others and you are intended to get your soul of love. As an example; the person that you fall in love although he/she ignores you you even would accept stupid action of him/her. In other words, each product reflects the individuals and it is part of the elements such as a car, cosmetics, food, etc. its called love mark. If you like a specific brand more and don’t think about any other alternative except that obviously, you fall in love with that brand. In developing countries, this kind of habit can seem like a fanatic, but it is not easy for the architect of the love of the brand. Parallel with producing the product, it is also required to get an image for that and determine the needs of the user will assist to increase its status in society. When you write down the brands of your clothes such as your favorite waistcoat, t-shirt or any others you will see which brand mostly makes you more comfortable compare with others. An example; Samsung can produce better and more functional phones than Apple, even can speed it. However, it does not change the reality of the love mark of the iPhone. Being a brand is at the same time means put feeling into the product. Experts emphasize that in psychology it is making an area of flexibility. Meanwhile, you may set your comfort with any item taken over. When you say, I don’t drink Pepsi or Coca-Cola it means you directed to another brand. You and God only know this sad feeling if a waiter to serve a drink you don’t like. As mentioned above when producing multi-brand products in the world if they could add into spirit it they can establish a tie with customers.  Observations show the brands which are able on it, they are focused on how to create comfort to consumers more than producing products a lot. While brands create their architectures it is advised to put their mission and stories otherwise the customers will be introduced with tasteless, odorless products. Which music player can make me happy the same as an excitement I feel when I take my iPod?  Now take a note of the product which you like and think about the reasons why you want it so much.

Strengthen body, heart, mind, (do sport or move. Ənazındankiminsəarxasındandanışıbürəyinikirletme, zehininüçüngözəlbirşeyleroxu, gör, dinle) Manage your time well. (Time is the most sacred gift, make good use of it. dahaəvvəletdiyinbirşeyintərsini et. Make fun, do business, run, and jump. Make your brain surprising, do the opposite thing against which you did before, for example, try to eat with your left hand). 10,000 hour rule. If you spend four hours daily for doing something proffesionally it will be equal 7 years of your life. You will be more professional if you work hard and hard. Moreover, if good things comes to mind, results also will be good.  Ənəhəmiyyətlisidəbeynəgözəlşeylərgələrsə, gözəlşeylərçıxar. (Eating, music, talking, looking, and viewing and so on - all of them serve the brain.)

It is enough to analyze the brand in 4 ways. It; Management and organization Quality product Network marketing Advertising and promotion These elements are in constant interaction. Many years ago, organizations and firms considered production a major factor. Then firms and organizations began to understand the importance of the existence of products and their direct development. Then they began to realize the importance of creating organizations that would deal with future product plans. And organizations have identified marketing strategies to reach a wide audience. The best example of this is Henry Ford. Despite the statements of Henry Ford in 1950-60 about the classic black Ford that “I will produce only black cars”, in 1965 he launched the red Mustang car on the market. Because Ford has realized market changes and customer needs. In the world, some brands combine all 4 points. Coca Cola, Adidas, Nike, etc. And in our Republic, there are few such firms due to poor experience and development. For example, some firms follow marketing strategies to increase product sales, to find new ways of selling, and to properly manage the company. Therefore, organizations are confused about advertising. Advertising requires creativity-color-strategy-feelings. They still have not correctly formed opinions about advertising. Great responsibility lies with "organization and management." If the Office combines the 4-point “Advertising and Promotion” in a single whole with other points, then you can notice the development and branching of the other 3 points. Yes! Management, production, and sales are complex processes. Convenient and instant solutions are bad for brands. The world is changing, and if Azerbaijan does not develop the 4th item “advertising and promotion”, it will continue to import products.

Considering the needs of people marketing is a process starts before the sale and continues later it which is delivering commodities and services to consumers. The concept of marketing communications come in different ways at any time and has turned to customer-oriented marketing concept from product-oriented marketing with alternations on changing customer profile, lifestyles, as well as changes concerning the spread of technology-based marketing. While many brand managers with different marketing techniques being able to deliver products or services to the consumer, but for some sectors, it becomes more difficult. For some sectors such as drugs, tobacco, alcohol advertising completely or partially prohibited. These sectors are called left blind sectors but, in spite of all the restrictions, we may see advertising in these sectors. Unfortunately, we are unable to see the sincerity in current ads comparing with previous advertising. The consumers are bored with similar ads however as mentioned before in blind branches the situations are different than others. Especially, as a result of restriction in advertising, we witness the emergence of work which is more creative than expected. Certainly, we may say reasons for that kind of creative activity are restrictions. So, limitations provide getting better outcomes.   Recently as we witnessed totally creative work, the laws which are formed under restrictions of blind marketing and some ads on certain ways ensuring more creative activities

While the world becoming a single market, a consumer being undecided between thousands of products and communication fire. After the appearance of so many different options national and international brands mobilized to following different strategies, as a result, the theory of positioning has been emerged by Al Riesvə Jack Trout.  Human brain’s positioning strategy based on work principles and which are aimed at a single focus-point while eliminating from rather complex communication. The product which you sell may be to have several features and personality. Unfortunately, nowadays it is impossible to get a place in the brains which accept all the features of your products.  For example, there are many benefits of washing powers, however, for many years Ariel is famous for spot removal, while Omo is popular due to whitening. This is their position and doesn’t mean that they have a lack of other features. What is the easiest way to enter the minds of consumers in the period of good communication and very strong competition through the global world? How to create a unique position in the minds of people? If a brand possesses something special it is difficult to pull it out from the mind of the consumer. Therefore, with the right positioning strategy, it is no threat even opponents try to repeat it. Generally, the brands are the world of the first and the second. The first entered brands to market take advantage of having features of the product. Although ABC changed its communication over the years, it still first come to mind as a washing power when talking about the difference in price. This kind of brand owned the product’s features (it has further characteristics as well) and keep in mind and concentrated at the same point of it.  If you have not entered to market first or second, then for branding take into consideration several following positioning. *Product positioning feature: it mainly focused on the features of the product. They may have various characteristics, as tolerance, economic welfare, security, etc. *Positioning with Price/Quality: in the notion of quality-price is in the foreground and this positioning Walmart, Absolut, Gucci can be considered. *Positioning with Use: as emphasizing special use and application of product it makes differentiated from competitors and positioning; Miller, Guinness, Budweiser, Nescafe. *Positioning with User: Diesel, Chivas Regal, Apple *Positioning with competitors: as taking opponent major use another positioning or establish opposite postering against the opponent. Avis, Atlasjet *Positioning with cultural symbols: symbols of culture have taken place in the public sector is used Castrol, Vodacom For successful brand positioning required things: - Determination of competitors - To know how competitors perceived and evaluated - Determination of the recognition of the position of competitors - Consumer analyze - Position selection -The position to be tested As a conclusion, it will be easy to go ahead in branding if you occupy a different and special place in the mind of the consumer. Keep in mind having a place in people’s mind is a strategy which will take a long time.

6 Thinking Hat Method which is one of the most popular meditation systems (Six Thinking Hats), originated by Edward De Bono who is considered one of the most creative persons in the world. The well-known person in the field of creative and conceptual thinking, Edward de Bono emphasized:” in the era of technology we live, it is not difficult to collect information”. Moreover, it is important to know how we collect this data and how to use this information to do it useful. Methods of 6 Thinking Hats ensuring individuals with various thinking perspectives, at the same time, allow us to see any case through a different paradigm. This method also to be used in many branches, in the field of education and it is an effective method of dispute currently.  Edward De Bono had chosen hat when he brought this thinking method to the systematic case since the hat is an accessory that is easily worn and removable also completes the clothes.  Hats deliver information related to social status and lifestyles of people, moreover connection providing between thought and hat. The main directions of thought signed with a different six-colored hat. Instead of concentrated on emotion, logic, knowledge, hope, and creativity simultaneously, it provides a feature of separate thinking. It also targeted to make the right decision through systematic thinking. People possess different views. Developing the thinking ability of participants and preventing useless discussions. WHITE HAT It is impartial and objective. Interested in facts and documents. Persons wearing a white hat; are analyzing data in their hands, needed information and how can be reached to this information. They are emotionally closed off. BLACK HAT Black Slap - a real critic. The black hat wearers must see everything in black. They are always looking for faults and do not believe in words and numbers, looking for a weak spot. Find out the risks and explain why the decisions have been made will not be worked. A black hat protects us from harm, but at this time it should not be exceeded the limit. RED HAT Red expresses emotions, feelings, passions, and excitement. Red hat wearers show feelings like fear, anger, hatred, jealousy. Man in the red hat says;'' These are my feelings regarding the topic”. It is thought the most important parts of the plan, the emotional side is removed. In this way, take out the emotional side of the plan.  Furthermore, it would determine the impact of the senses to the theme. YELLOW HAT Yellow hat interested in positiveness, advantages, and benefits regarding the topic. It will appear advantages and the best result will be achieved. When we wear a yellow hat, we immediately will make the efforts to ensure the value of the proposal and benefit. Concrete decisions will be made. It is needed to pay attention to the positive aspects of the idea. Black is opposite to hat. GREEN HAT It is a hat of productivity, energy, growth and new ideas. When using green hat various proposals are presented while putting forwarding creative ideas. The person wearing the green hat explores the alternatives and the reality of alternatives. BLUE HAT Organization of thinking. Thoughts on thought.  The blue hat is an analyst and moderator. It differs from the others and does not work, as it leads others.  This hat is to manage the idea process. It leads all to the common idea. He is like a conductor, listen to ideas, and sometimes advise to change hats: "Your approach is wrong, remove the black hat and wear a green hat." It is a good observer. Analyze the discussed information and makes the right decision. As an example, a person who decided to purchase a car can use methods of six thinking hats as following; White hat: 70 thousand km of driving, the year 1996. Price 25.000 AZN Red hat: I love driving a car that cut off my feet from the ground. Black hat: Maybe kilometer of the car was reduced. As it is an old car its’ expense is a lot. Yellow hat: I do my work in a short time and in the morning wake up a bit late. Green hat: after repairing an automobile I can sell it more expensive near three thousand.  Blue hat: It is better not to buy this car. 

In a previous article, we looked at how to create content correctly. And in this article, we will consider the concepts and the proper management of social networks of the digital consumer. Every day it becomes more and more important to become, understand and predict the behavior of digital consumers. A study conducted by a medical insurance company showed that smartphone users, on average, look at their phone for 18 minutes every day, and this leads to the fact that the number of people using a mobile phone in 2020 will be more than the number of electricity consumers. What is a digital consumer? What is he doing? Where does he live? A digital consumer is a group of consumers who use technology to make purchases. Conducts product research or compares with other products via telephone. People do not go to the market as in the past. Using phones, they research products and choose what suits their needs. And this shows the development of the digital consumer, as well as digital marketing, which significantly affects the behavior of digital consumers. Brands with a digital base, trying to keep potential consumers in a digital environment through digital advertising. Especially, they determine the strategic content of audience characteristics and try to attract their attention by sharing stories. And this is the reason for the appearance of consumer confidence in the brand. We will try to explain the management of content, which is also difficult to create, as well as in management. To get started, you need to create a calendar to properly manage your content. The calendar helps you regulate the process of publishing content and determines when and what content should be published. Regularly and at the right intervals, published content, attracting consumer interest, is turning into an entertainment and information platform. Thus, the consumer will see a solution to the problems in the brand and consider it useful for himself. About the tool used, the content can be adjusted daily, weekly and monthly. -Daily Twitter posts, - posting news on Facebook, -respond to blog comments, -weekly uploading videos, articles to the website, -publishing an article or user story, -monthly filming or contests. Thus, without bothering users, you can achieve their impatience for the next publication. In this case, you should be where your client is and build a warm relationship with them. Being at the right time in the right place, you can turn into a professional for your customers.