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Domain or Domain name is the address of resource which is included by the user when they apply to the site.  The domain is the name and address of web sites on the Internet. Without this address internet, users can not get access to web sites. A domain is used to recognize the computers’ IP address and it is expressed form with words and simplification numbering system. As it is difficult to know the IP address for web-site visitors, therefore, the domain has been brought to make the site easier to keep in mind.   A domain is registered names of words or numbers upon the internet. Being of names, addresses of web-sites are mandatory. Without Domain websites, it would be work only with İP address. A domain is used in a short description of any resource placed on the internet. We may descript it so, to find any web-resource placed on any page of the internet we have to know its IP address.  Each computer connecting to the internet has İP addresses. We may imitate it to the phone network. Mobil devices connected to the mobile phone networks certainly possess number, as well as each server connected to the computer networks, has IP address. But, for calling any subscriber it's not necessary to save his/her number.  As we have contact history on our phone and we save the name of subscribers there. We can find with name and call any person. In the same way, the name of a domain is the name linked to the IP server and when we address that name, it connecting to server and files based-on site and web-resource appears. When a domain name is written in the Browser address line we can reach the needed site.                  Domains could be purchased between 1-10 years and may consist of min 2 and max 63 symbols.  Furthermore, letters, numbers, and dash are not used in domains.                 According to International agreement each country has been provided 1st level domain name by indicating belonging of site to that country: .az, east  .ru, .by, .uk, .ua, .fr, etc. there are also 1st level domains related to areas of activity: .gov — state, .com — commerce, .edu — education and others, 2nd level domain consists of site name. For the purchased domain it should be appealed to an authorized organization or domain register.   WHAT IS DOMAIN EXPANSION MEAN? Com – commercial organizations Org – non-profit organizations Edu – educational institutions Biz – business activity Gov – state and local self-governing bodies Info – media Name – a physical person Net – participating organizations and projects involved in the development of the İnternet network. What is the difference between .com and .az? .com is an international domain extension but .az planned for Azerbaijan. 

Web site (or website) is reflected in the identity of any institution and published online systems in a national and international network environment in order to implement promotional activities.  Web site owns at least one URL by having a special format, which includes the text (text), graphics (graphic), references (hyperlink) and animation (animation). The website is only a service that works over the Internet. Each site is a folder made by coordination of files with each-others and placed at least in one server. The opportunity has been made to sites to look through the Internet, and thus the flow of information becomes much more simplified. As dynamism and interactivity increasing sites began to focus on core functions such as the online stores, virtual offices, media center. A contemporary number of sites probably equals to types of business. Today not only companies as well as everyone trying to get their own site (blog). Sites have turned to new and non-replaceable technology in information exchange since the site does not need any rest, unlike a company or person. It is possible to visit sites via internet 24 hours a day, 7 days a week limitless. At the same time, while performing many functions such as stores, office, seller, secretary and other many posts. Moreover, it has the ability to work without mistakes for years once it has been prepared properly. Despite all these advantages, its preparation and operation requires less financial support and it makes sites accessible to everyone. In addition, the web site is the most efficient and easiest advertising type. The sites provide the transition of your company or business to all over the world. The web site is an indicator of your business including professionalism. TYPES OF WEBSITES There are two kinds of web-pages: Static və Dynamic *Static web-page consist of "clean" HTML tags.  *dynamic web pages active codes are used: RNR, ASR, SSI... and etc.  If the indicated date has been changed each time in the static page by the master before page to be sent to the browser, the date automatically is changing in web server, dynamic web-page. All the pages of the website should have the structure and the system. Main elements including Web page: *headline of the page (banner); *Navigation elements (menu) – used switch from one page to another one; *Graphic imagination; *Text blocks. It is gathering of the same-theme pages and able to apply on the internet through HTTP/HTTPS protocols. A general collection of web sites creates World Wide Web ----www. Pages of web sites are connected to common domain addresses and own the same logical structure. The concept of the Web site is closely linked hosting with the notion of server, provider, domain, network, and so on. It can be placed in a number of domains and websites in one server (computer) within the development of Internet technology.  World Wide Web – WWW is a service providing displaying pages that start with WWW and refers to collection of public web-site connected to the internet world-side. The first website was invented by Tim Berners-Lee on August 6, 1991, in the world. In that site, he gave general information on the new technology of the World Wide Web (WWW) as well as talked on the URL address system and HTML language. In the related site, it was also informed set up and operation of web servers and web browsers. The mentioned site is the first Internet-catalogue so, that, Tim Burners-Lee has displayed the list of transitions to other sites here. Tim Berners-Lee has believed in the availability of conducting information exchange rapidly and effectively on networks through using hypertexts.  For the realization of this idea software, Enquire project created in 1980 by him and finally www standard was approved at CERN in 1991.  Tim Berners-Lee is known as the father of web-technology – HTTP, URI/URL, and HTML. Programming languages for Web pages *HTML (hypertext Markup Language) is the standard mark-up language and possessing basic commands such as text formatting, compose the image, giving of font size and colors, compiling of reference and schedules. Many web pages are written in HTML and its extended versions.             *PERL language was developed in the 1980s. It was created by means of effective processing of large text files, generating text reports, and management issues.  It has broad ways to work with lines, massives, data conversion tools, and information systems. *PHP- is a scripting language designed for the development of dynamic web-pages. Rasmus Lerdorf wrote Common Gateway Interface (CGI) program in 1994 later by improving them he created the PHP programming language in 1995.  Mostly PHP, Linux operation System, PHP, MySQL database and Apache web server shortly written as LAMP (Linux, Apache, MySQL, PHP).

Corporate style is a style consist of visual, text, and voice products and expresses the business structure of any company (firm), its product’s& services differentiation strategy, or indicate its power. It is representative upon reflection of the identity of the company or (firm). In an emerging economic environment, we may call corporate style activity that distinguishes you from rivals and all the work provide your target audience.  Corporate style products Vizitcards Booklet, Flayer Catalog envelope form bill poster File, CD promotional products Corporate clothing and accessories Individual presentation cards

Advertisement — is an informative tool used in the purchase of any product or use of service by people whether the support of any political candidate or idea of him/her. It may be transmitted through advertising, newspapers, the internet, radio, billboards and so on. As a rule, advertising reflects information on the name of the advertising product or service, also how it can be useful for buyers. In many cases, promotions trying to persuade potential buyers to use advertising products or services of any brand. Modern advertising has increased at the end of XIX and in the beginning of XX centuries. Commercial-oriented advertisers are aimed to increase way of branding consumption of their products or services in consumers’s memories trough the establishment of connection between the characteristics of the product and the brand. Advertising info can be delivered with many different media including traditional newspapers, magazines, radio, television, billboards and so on. Advertising can be placed on behalf of a company or organization advertising agency. Various organizations that spend money on advertising can be promote not only for products or service considered for consumers also might be promote political parties, religious organizations and government agencies. Advertising costs have been increasing in recent years. In 2007 ads cost has been calculated as150 million in the USA but it is as 385 million worldwide and later it is expected to exceed $ 450 million in 2016. At the moment, many people are looking for cheaper, but at the same time more effective advertising methods. Cheaper advertising forms can be addressed to direct marketing and promotional advertising products. As an integral part of any campaign or event direct marketing which provides direct effect to people whom promotional advertising products can be given. As a rule, Promotional advertising products are purchased in a mass way therefore, it is a cheaper method. Promotional advertising products along with direct marketing ensuring a very effective marketing campaign with a small amount.

As a result of the development of technology and the increasing diversification of means of communication by the day brought the concept of communicating in the heat with it. The brand targeted as; to protect current customers, increase the potential customer, increase brand recognition and positive attitudes in the minds of consumers and started to look for the methods to achieve the most effective way refer to consumers affected by the fire of advertising communication.  It made inquires on how differentiation is created in advertising. What is the different advertising in this article? How it is created? We will try to find answers to questions.        As part of the training camp in 2013, I had a chance to listen to HalukSicimoglu who had creative work under the headline'' The Case for Creativity and it was explained by addressing most legend advertisements of Turkey. He began talking by the mission to make differentiation and move out monotony. Firstly, the search had started with creating a list of 50 advertisements remembered by everyone. It was met with 500 people, and people have chosen their favorite trough 50 advertisements in Turkey.  Finally, 20 legend advertisement emerged and then selected legend ads searched in some scope. Following result appeared which make a difference in advertising from: Sincerity Influential  slogan Courage reality Music sensitivity Although we do not believe certain formulas’ role in the formulation of Advertising, we may see that some feelings have not changed during the years moreover they have an impact on people.

Generally, we are willing to express ourselves more in advertising communication or place of communication.  Meanwhile, it is supposed to be clear of many matters. While another person talking instead of listening we think about what we are going to tell, moreover, we put against a side in a difficult situation with chosen words. How should be communication rule? Listen> understand> add comment> speak. This rule may seem simple but our character or other reasons may not be able to it.  In ears shall hear a word behind, there is a different assumption between first said and last said person as it becomes the existence of various human feelings on us. What's today's visual communication?  Having social networks and mostly possess read the communication, now it is time to look at where is most of the human mass communication; – WhatsApp – Twitter – Facebook (the number of users has exceeded one billion) – Online news portals -Newspaper/magazine -Book -TV -Radio Whether the new technologies or a small number of media used in the past, we may see as much as alternatives presented to humanity much more communication is weakening.